Tastyworks
What You'll Do
Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
Build and maintain competitive intelligence capabilities by analyzing market trends, customer needs, and competitor moves
Own prioritization of customer segments, products/instruments, and personalization initiatives
Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution
Partner with product teams to translate product and platform insights into market-winning positioning
Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing blockers that prevent marketing strategies from reaching market
Build compelling business cases for strategic initiatives and secure resources needed for execution
Lead and develop the marketing strategy team vertical while fostering a culture of innovation and experimentation
Navigate regulatory requirements and compliance considerations in financial services marketing
Who You Are
MBA Required (in marketing, business, or related field)
Trading and/or Investment experience required
10+ years of brand strategy or marketing strategy leadership experience in trading, investing, B2C/D2C financial services, fintech or closely related highly regulated industry
5+ years of experience building and leading high-performing teams of 5 or more
Experience with companies of 250 employees or more
Experience with real-time marketing responses to financial market conditions and can capitalize on market volatility
You have a proven track record of driving customer acquisition, engagement, retention, and revenue growth in a high-velocity growth marketing environment
You possess an analytical mindset with a track record of driving measurable business outcomes
You can balance short-term needs with sustainable growth strategies
You have a high propensity to innovate and experiment with new approaches
Excel at cross-functional collaboration and demonstrate systems thinking
Experience leading competitive intelligence, customer intelligence, and market research initiatives
You have a track record of successful promotional and campaign strategy development
Natural developer of talent and team builder who can inspire and guide others
Experience with marketing automation platforms, CRM systems, and analytics tools
You understand how technology enables personalization and segmentation at scale
You can navigate matrix organizations and influence outcomes without direct authority
Performance Bonuses
Stock Purchase Options
401k Plan
20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
10 Paid Sick Days
Pet Insurance
Wellness & Mental Health Programs
Charitable Donation Matching
Daily catered lunch when in the office
Full kitchen with snacks and beverages
Shuttle to/from Metra
Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars
Salary Range:
Starting at $230,000
This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.
About Us The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.
In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.
Location Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
Note: Don’t meet every single requirement? Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Want to know more about our teams? Click one of the icons below to learn more about each department, what they're responsible for, and the role they play in supporting our brokerage.
#J-18808-Ljbffr
Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
Build and maintain competitive intelligence capabilities by analyzing market trends, customer needs, and competitor moves
Own prioritization of customer segments, products/instruments, and personalization initiatives
Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution
Partner with product teams to translate product and platform insights into market-winning positioning
Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing blockers that prevent marketing strategies from reaching market
Build compelling business cases for strategic initiatives and secure resources needed for execution
Lead and develop the marketing strategy team vertical while fostering a culture of innovation and experimentation
Navigate regulatory requirements and compliance considerations in financial services marketing
Who You Are
MBA Required (in marketing, business, or related field)
Trading and/or Investment experience required
10+ years of brand strategy or marketing strategy leadership experience in trading, investing, B2C/D2C financial services, fintech or closely related highly regulated industry
5+ years of experience building and leading high-performing teams of 5 or more
Experience with companies of 250 employees or more
Experience with real-time marketing responses to financial market conditions and can capitalize on market volatility
You have a proven track record of driving customer acquisition, engagement, retention, and revenue growth in a high-velocity growth marketing environment
You possess an analytical mindset with a track record of driving measurable business outcomes
You can balance short-term needs with sustainable growth strategies
You have a high propensity to innovate and experiment with new approaches
Excel at cross-functional collaboration and demonstrate systems thinking
Experience leading competitive intelligence, customer intelligence, and market research initiatives
You have a track record of successful promotional and campaign strategy development
Natural developer of talent and team builder who can inspire and guide others
Experience with marketing automation platforms, CRM systems, and analytics tools
You understand how technology enables personalization and segmentation at scale
You can navigate matrix organizations and influence outcomes without direct authority
Performance Bonuses
Stock Purchase Options
401k Plan
20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
10 Paid Sick Days
Pet Insurance
Wellness & Mental Health Programs
Charitable Donation Matching
Daily catered lunch when in the office
Full kitchen with snacks and beverages
Shuttle to/from Metra
Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars
Salary Range:
Starting at $230,000
This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.
About Us The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.
In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.
Location Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
Note: Don’t meet every single requirement? Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Want to know more about our teams? Click one of the icons below to learn more about each department, what they're responsible for, and the role they play in supporting our brokerage.
#J-18808-Ljbffr