Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Seattle

Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with the Associate Director to align internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform (e.g., conversation ads, document ads, CTV, and more)
• Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver who is competitive and curious
• Curious about industry trends and opportunities to grow and share
• Organized, able to prioritize and manage multiple projects simultaneously
• Quality-focused; committed to advertising with integrity
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Embodies Abe's core values in every interaction
• Effectively manages approximately five mid-tier and enterprise accounts
• Meets and exceeds department KPIs, including client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores
• Builds client trust and renewals through strong relationships
• Cross-sells services aligned with client goals
• Clearly communicates results with client contacts and executives
• Exhibits strong decision-making for strategic account direction

Benefits

• Base salary range at Abe for this role: $70,000-$80,000 USD with potential for bonus eligibility; actual salary varies based on compensation practices, skills, and experience
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Mental health: Spring Health access, Headspace membership
• Physical health: Omada physical therapy, fertility support, fitness resources, One Medical membership
• Time Off: Unlimited PTO (minimum 2 weeks), paid holidays, Your Birthday Off, End of Year Recharge
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure, increasing over time

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices. Global opportunities may be available where we have established businesses. You must have work authorization for global locations and reside in the country.

This role can operate 100% virtually from a home office. Collaboration happens via Zoom and Slack. You may need a laptop (PC or Mac) and internet access, and you should be able to work in a stationary position and interpret written/verbal communication. Reasonable accommodations provided upon request.

To perform this job successfully, demonstrate the essential duties satisfactorily. For accommodations in applying, contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.