Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Seatt

Senior Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with the Associate Director to align internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver
• Keeping at the cutting edge of the industry, seeking opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-obsessed without compromising integrity of advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate Abe core values in all interactions
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment (NSMs and Client Satisfaction scores)
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Exhibit strong decision making for strategic direction of accounts

Benefits

• Salary range for this position based in the United States is $85,000-$95,000 USD with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Mental health benefits (Spring Health), Headspace membership
• Physical health benefits (Omada, fertility support, fitness resources, One Medical)
• Unlimited PTO (2-week minimum), paid company holidays, birthday leave, year-end recharge, parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you may work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where there are established businesses; work authorization and residency requirements apply for global locations. This role operates 100% virtually from your home office, collaborating via Zoom and Slack. You will need a laptop, internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

If you require reasonable accommodations in completing this application or interview process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.