Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Raleigh

Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. It has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on support for B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more
• Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, optimization
• Ability to analyze campaign data using tools such as Google Analytics/GA4, Excel, and other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy with data storytelling
• Problem solver with curiosity and a drive to stay on the cutting edge
• Ability to organize, prioritize and manage multiple projects
• Quality-focused with ethical approach to advertising
• Willingness to travel to visit clients about once per year, as needed

What Success Looks Like

• Fully embody Abe core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs (client growth and goal attainment; core KPIs include NSMs and Client Satisfaction scores)
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Exhibit strong strategic decision making for accounts

Benefits

• Salary: The annual base salary range for this position in the United States is $70,000-$80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on skills and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and 50% employer contribution for dependents
• Benefits to Support the Whole Person:
• Mental health – Access to therapists through Spring Health, Headspace membership
• Physical wellbeing – Physical therapy, fertility support, virtual workouts, One Medical membership
• Time Off – Unlimited PTO (2-week minimum), Paid company holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Financial – Traditional and Roth 401(k) with 3% company match
• Bonus – Annual bonus based on tenure

Work Environment

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia for eligible locations. You must have work authorization and reside in the country for global locations. This role operates 100% virtually with collaboration via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

To perform this job successfully, you must be able to perform essential duties. If you require accommodations, contact careers@directiveconsulting.com.

Additional Information

Abe values People First and is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Advertising Services