Abe is hiring: Social Media Advertising Strategist (Remote US) in Raleigh

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Manage budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to align internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong Paid media fundamentals: keyword research, ad copy, bid management, and optimization
• Ability to analyze campaign data using Google Analytics/GA4/Excel or other analytics tools to drive decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy and tell stories with data
• Problem solver who is competitive and curious
• Ambition to stay on the cutting edge of the industry
• Ability to organize, prioritize and manage multiple projects
• Quality-focused with passion for advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs such as client growth and goal attainment (NSMs and Client Satisfaction scores)
• Build client trust and renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make effective strategic decisions for accounts

Benefits

• Base salary range for this position in the United States is $70,000-$80,000 USD, with potential for bonus eligibility. Actual salary may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you; partial employer contribution for dependents
• Mental health support through Spring Health; Headspace subscription
• Physical wellness benefits via Omada; fertility support; access to virtual workouts; One Medical membership
• Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. For some positions we accommodate global locations with work authorization in that country. This role operates 100% virtually from a home office and uses Zoom and Slack for collaboration. You will need reliable internet, a suitable workspace, and the ability to stay stationary for extended periods.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application or participating in the hiring process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.