Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Ralei

Overview

Senior Account Strategist, LinkedIn Advertising (Remote US)

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Ability to create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level KPIs, such as client growth and goal attainment. Core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores.
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making in relation to strategic direction for accounts

Benefits

• We have a set living wage at Abe; The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental health support through Spring Health; access to Headspace
• Physical health support through Omada; fertility support through Carrott; access to Aaptiv virtual workouts; One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales over time

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use Abe’s state-of-the-art offices in Irvine, California. For global opportunities where applicable, you must have established and current work authorization and permanently reside in the country.

This role has the opportunity to operate 100% virtually from your home office. Collaboration mainly occurs via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application or interviewing, direct inquiries to careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Advertising Services