Abe is hiring: Social Media Advertising Strategist (Remote US) in Stamford

Overview

Social Media Advertising Strategist (Remote US)

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

We use Customer Generation, a marketing methodology developed by us, focusing on SQLs and Customers instead of traditional metrics like MQLs. This role offers the opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with mid-market and enterprise clients and leads communication of results, creation of custom strategies, and execution of Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Communicate with vendors or operational partners weekly to align tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize campaigns within LinkedIn (ad copy, TAM, targeting) to maximize ROI

What You Offer (Qualifications)

• 2+ years experience at a performance/digital marketing agency, supporting B2B clients
• Deep expertise in paid social advertising, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV)
• Proficiency with tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense
• Strong paid media principles: keyword research, ad copywriting, bid management, optimization
• Ability to analyze campaign data with Google Analytics/GA4/Excel and make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into actionable storytelling with data
• Problem solver mindset with a curious, growth-oriented attitude
• Ability to manage multiple projects simultaneously
• Respect for quality while maintaining core values
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Embed Abe core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs: client growth and goal attainment, with NSMs and Client Satisfaction scores as core metrics
• Build client trust and renewals; cross-sell services aligned with client goals
• Clearly communicate results with clients and executives; make strategic account decisions

Benefits

• Salary range: $70,000-$80,000 USD with potential for bonus; actual salary may vary based on compensation practices and experience
• Medical, dental, vision, disability, and life insurance; 100% employer-paid plan for you and 50% for dependents
• Mental health: Spring Health access; Headspace membership
• Physical health: Omada PT, fertility support through Carrott, Aaptiv workouts, One Medical
• Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• 401(k) with 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first company. You can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available for certain locations; current work authorization and residence in the country are required for those roles. This role operates 100% virtually from a home office and uses Zoom and Slack for collaboration. You will need a reliable internet connection and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you need accommodations during the application or interview process, contact careers@directiveconsulting.com.

Equal Opportunity

At Abe, we value People First and strive for a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.