Social Media Advertising Strategist (Remote US) Job at Abe in Denver

Overview

Social Media Advertising Strategist (Remote US) — Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position has the opportunity to be on the ground floor of a fast-growing specialty agency.

This role is designed for a Senior Social Media Strategist who will work directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. The role focuses on creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Be responsible for personal productivity and utilization
• Collaborate with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV)
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong grasp of paid principles: keyword research, ad copywriting, bid management, optimization
• Ability to analyze campaign performance with Google Analytics/GA4, Excel, or similar
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven storytelling
• Problem-solving mindset; competitive and curious
• Keep up-to-date with industry trends and opportunities for growth
• Ability to organize, prioritize and manage multiple projects
• Quality-obsessed and consumer of advertising with integrity
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Embodiment of Abe core values in interactions
• Manage approximately five mid-tier and enterprise accounts
• Meet/exceed department KPIs, including client NSMs and Client Satisfaction scores
• Build client trust and renewals through strong relationships
• Cross-sell services aligned with client goals
• Clear communication of results with client contacts and executives
• Strong decision-making for strategic direction of accounts

Benefits

• Salary: annual base range $70,000-$80,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices and experience
• Medical, dental, vision, disability, and life insurance for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents
• Additional benefits to support the whole person: mental health resources, fitness programs, fertility support, and more
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment

As a remote-first company, you’ll be able to work from anywhere in the US, with optional access to Abe offices. Global opportunities are available where there are established operations; work authorization and residence in the country are required for global locations. This role operates remotely with collaboration via Zoom and Slack. Requires a laptop, internet access, and ability to work in a stationary position for extended periods. Reasonable accommodations available upon request.

To apply or inquire about accommodations, contact careers@directiveconsulting.com.

Additional Information

Abe values People First and is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.