Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Denver

Overview

Account Strategist, LinkedIn Advertising (Remote US)

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, ensure quality, and implement improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Manage personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize LinkedIn advertising campaigns including copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency with hands-on support for B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel or similar
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Problem-solving mindset; curious and competitive
• Comfort with staying at the cutting edge of the industry and seeking growth opportunities
• Ability to organize, prioritize, and manage multiple projects
• Quality-focused, with a focus on advertising ethics and integrity
• Willingness to travel to visit clients approximately once per year or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs such as client growth and goal attainment (core KPIs: NSMs and Client Satisfaction)
• Build client trust and relationships that yield renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make strong strategic decisions for accounts

Benefits

• Salary: $70,000-$80,000 USD base, with potential for bonus eligibility; actual salary may vary based on compensation practices, skills, and experience.
• Medical, dental, vision, disability, and life insurance coverage; 100% employer-paid for you and 50% for dependents
• Wellness benefits: mental health support, access to therapists, Headspace, fitness and primary/virtual care options
• Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge
• Financial: Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first company; work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is current. Roles may operate 100% virtually with collaboration via Zoom and Slack. Requires reliable internet, a suitable workspace, and ability to remain stationary as needed.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.