Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Richmond

Overview

Account Strategist, LinkedIn Advertising (Remote US)

Account Strategist, LinkedIn Advertising works directly with mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms to drive decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious; strong problem-solving mindset
• Always looking for opportunities to grow and share industry knowledge
• Ability to organize, prioritize and manage multiple projects
• Quality-obsessed and committed to advertising with integrity
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in interactions
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and satisfaction (NSMs and Client Satisfaction scores)
• Build client trust and relationships to create renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make strong strategic decisions for accounts

Benefits

• Base salary range for this position in the United States is $70,000 - $80,000 USD with potential for bonus eligibility; actual salary may vary based on experience and compensation practices
• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Employer-paid plans for you and partial employer contribution for dependents
• Benefits to support the whole person:
• Mental health: access to therapists through Spring Health and Headspace
• Physical health: Omada for physical therapy, fertility support, virtual workouts, and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is established. This role operates 100% virtually from a home office and uses Zoom and Slack for collaboration. You must have a reliable internet connection and a professional background; some travel may be required.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations in applying or interviewing, contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.