Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Portland

Overview

Account Strategist, LinkedIn Advertising (Remote US)

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director and is a crucial part of the social media team. This is a ground-floor opportunity in a fast-growing specialty agency.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with the Associate Director to meet internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using Google Analytics/GA4, Excel or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven storytelling
• Problem-solving mindset with a drive to stay on the cutting edge of the industry
• Ability to organize, prioritize and manage multiple projects simultaneously
• High standards for quality and a commitment to ethical advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and satisfaction scores
• Build client trust and renewals, and cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Sound strategic decisions guiding accounts

Benefits

• Base salary range for this position in the United States is $70,000-$80,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices, skills, and experience
• Medical, dental, vision plans, disability, and life insurance coverage
• Employer-paid and employer-contributed benefits for dependents
• Mental health resources (Spring Health) and wellness perks
• Physical health perks (Omada, fertility support, fitness programs, One Medical membership)
• Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, Year-end recharge (Dec 24 – Jan 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first company. You can work from anywhere in the US with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available for certain locations with valid work authorization. This role can operate 100% virtually from home; collaboration is primarily via Zoom and Slack. You may use a PC or Mac and standard office productivity tools. Reasonable accommodations may be made for qualified individuals with disabilities.

Reasonable accommodations in the application process are available upon request at careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Advertising Services