Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Portl

Overview

Senior Account Strategist, LinkedIn Advertising (Remote US) – Abe

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is a ground-floor opportunity at a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to optimize performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem-solving mindset with curiosity and a drive to stay on the cutting edge
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused with a passion for advertising
• Willingness to travel to visit clients approximately once per year or as needed

What Success Looks Like

• Align with Abe core values in all interactions
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include client North Star Metrics and Client Satisfaction scores
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client contacts and executives
• Make strong strategic decisions for accounts

Benefits

• Base salary range for this role in the United States is $85,000–$95,000 with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage
• Employer-paid plan for the employee and partial employer contribution for dependents
• Additional benefits to support the whole person: mental health resources, fitness and wellness programs, paid time off, holidays, birthday leave, end-of-year recharge, parental leave
• Traditional and Roth 401(k) with a company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established operations. You must have work authorization for your location. The role is 100% virtual from home; collaboration is primarily via Zoom and Slack. You will need a laptop, reliable internet, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations in completing applications or participating in the selection process, contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.