ABB Schweiz AG is hiring: Social Media Manager in Houston

Overview

As the Social Media Manager for Motion business area at ABB, you will be responsible for strategic leadership, planning and execution of end-to-end social media initiatives ensuring impact, consistency and alignment with business goals.

You will be accountable for strengthening the online presence and position of ABB Motion as well as elevating the business area’s executive profiles in applicable social media channels. You will design, execute and optimize social media content and campaigns in collaboration with stakeholders, leveraging both paid and organic opportunities. And most importantly, you’ll be where the action is and produce clutter-breaking and compelling stories that will help us stand out in social media feeds.

This role is open globally, but preferred location is set in the US and Great Britain. The work model is hybrid (LI-hybrid).

ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future.

Ready to bring your social media leadership to ABB? Apply now!

We value people from diverse backgrounds. For more information regarding your rights as an applicant, please review the Equal Employment Opportunity statements in the section below.

Key responsibilities

• Content development — Develop, oversee and implement social media content programs for ABB Motion’s business area, including elevating executive profiles, ensuring alignment with ABB positioning and social media guidelines.
• Produce, manage, optimize and curate content (including reels, stories, shorts, live streams, etc.) on ABB Motion’s social media channels, including LinkedIn, X and YouTube.
• Collaborate with, train and coach content creators, influencers and advocates to design, execute and manage social media campaigns to drive engagement and growth.
• Develop a framework for the business area and establish best practices on impactful social media content creation and distribution, providing expert guidance and support to colleagues in Divisions. Conduct training sessions for team members on relevant best practices.
• Keep up to date with the latest trends and integrate them into content programs proactively. Drive innovation in social media as part of the multi-channel approach.

• Channel acquisition & management, budget accountability — Continuously assess the potential of additional platforms and establish and manage new channels as necessary to enhance social media presence and influence.
• Be fully accountable for contract management for applicable social media technology and tools.
• Oversee regional social media platforms and ensure alignment with ABB Group and business area social media strategy.
• Govern, align and enable divisions to actively utilize platform for maximum impact.
• Work with line manager on social media budget, and be accountable for delivery in time and in budgets.

• KPIs — Regularly analyze social media performance metrics for business area content and adjust tactics as needed to improve results. Be accountable for providing analytics and insights to track performance against best in class, including social media’s impact on business outcomes. Proactively implement SEO tactics across social media channels to enhance content visibility and improve search rankings.

• Manage & schedule organic and paid campaigns, and updates on relevant webpages of Motion Business Area — Utilize tools to schedule and manage posts across multiple platforms; deploy paid and organic tactics to maximize reach; maintain scheduling calendar; be accountable for webpage updates where relevant; manage advocacy, influencer and content creator collaborations; lead strategy on utilizing advocacy platforms; identify and collaborate with influencers and content creators; coordinate quarterly communities of practice meetings with social media and digital communications managers.

Qualifications

• To be successful in this role, you’re a self-starter with a bachelor’s degree or higher in communications, marketing, social media, or a related field.
• You have a proven track record (>5 years) at a large corporation, providing social media plans within set budgets, including hands-on experience in content creation, tool management, training and analyzing performance data to optimize strategy.
• Your writing is sharp and engaging, allowing you to craft compelling content tailored to different social media platforms. With native English-speaking proficiency, you communicate with clarity and precision. You’re especially savvy with platforms like LinkedIn, X and YouTube.
• You’re comfortable on camera and familiar with the production of video content suitable for social media, with the ability to translate trends into B2B content.
• You understand how to optimize paid and organic content together to drive results and translate metrics into insights.
• Experience with GEO & SEO and its integration into social media strategy is a strength for visibility and reach in a competitive digital landscape.
• You’re organized, accountable and enjoy working with a global and diverse team; strong communication and collaboration skills are essential.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities. All qualified applicants will receive consideration for employment without regard to sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, or any other characteristic protected by federal and state law.