Public Relations Senior Account Executive (Cybersecurity) Job at Highwire in Aus

Overview

Public Relations Senior Account Executive (Cybersecurity). Join to apply for the Public Relations Senior Account Executive (Cybersecurity) role at Highwire. Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/eth ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.

Responsibilities

• Media/Influencer Relations
• Strong relationships with more than ten key media across business and tech industry
• Ability to identify new media and opportunities for clients and share with teams and across the agency regularly
• Regular and ongoing proactive pitches that generate coverage for the whole team
• Coaching of junior staff to improve team relationships
• Strong grasp and creative use of social media channels to engage and support efforts
• Experience measuring the ROI of communications activities
• Experience with social media influencer engagement, content campaigns, and media coverage amplification
• Client Service/Management
• Ability to manage projects from concept through execution
• Track competitors and flag opportunities and news events for commentary or discussion
• Own and direct client PR calls
• Provide counsel on media opportunities and coverage even under difficult circumstances
• Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics
• Own key elements of the PR program (analysts, speaking, content, etc.)
• Be a solid go to resource for client contact
• Develop budget and team priority allocations
• Participate in media training sessions with clients including developing key messages and all follow up from session
• Writing Proficiencies
• Ability to generate a plan for a campaign or an entire PR program
• Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
• Professional, articulate and timely client communication
• Development of consistent, creative, successful pitches
• Agency Operations
• Participation in new business process including research and presenting at pitch
• Identify, attend and encourage others to attend networking events
• Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
• Support teams and manage up and down
• Responsible use of flexible work policies
• Uses Highwire social channels; writes for Highwire blog
• Mentor junior staff to elevate development
• Self Development
• Proactively set up quarterly goals with manager; track against goals and demonstrate growth
• Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
• Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
• Identify areas for self-improvement and bring suggestions and solutions to management
• Consistently hit deadlines or give enough notice if you won’t
• Attends regular networking events

Qualifications

• 3-5 years of agency or startup experience; contributed to innovative campaigns
• Exceptional writing skills and ability to craft compelling campaigns
• Strong media relationships in business and tech
• Ability to manage projects from concept through execution and to coach junior staff
• Experience with influencer engagement, content campaigns, and media coverage amplification
• Ability to develop budgets and allocate team priorities
• Strong client service orientation and ability to provide counsel under challenging circumstances

Benefits

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Excellent vacation policy including extended breaks for summer and winter holidays
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire events
• Dog-friendly work environment

Job alert and application instructions are provided in the original posting. Note: The role and duties may vary by account; this description does not imply all duties are required for every assignment.