PNC is hiring: Growth Marketing – Onboarding Marketing Lead in Chicago

Overview Position Overview Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our team and are seeking an innovative thought leader to build the foundation of our updated talent profile. We are seeking a highly motivated and experienced marketing lead to join our growing team to support delivery of high-impact marketing strategies. If you are passionate about … · Supporting the development and execution of integrated, multi-channel strategic marketing plans for our Retail Deposits and Lending Client Onboarding marketing programs. · Formulating strategic onboarding marketing messaging, programs and experiences that build strong, long lasting client relationships, while driving growth for our business. · Defining, building and optimizing each onboarding journey to drive primacy and engagement. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success. This position is based in one of the following PNC office locations with occasional remote opportunities: Pittsburgh, Cleveland, Philadelphia, Tyson’s Corner VA, Chicago and Houston. Responsibilities Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required Licence(s) Pay Transparency Base Salary: $76,500.00 – $124,200.00. Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window & Benefits Application Window Generally, this opening is expected to be posted for two business days from 09/11/2025, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage, dental and vision options; life insurance; disability protection; 401(k) with PNC match; pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; education assistance; wellness program; and paid time off details vary by eligibility. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards. Disability Accommodations & EEO Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Include “accommodation request” in the subject line and provide your name, job ID, and preferred contact method. Applicants may also call 877-968-7762 for accommodation assistance. All information will be kept confidential and used only to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. California Residents Refer to the California Consumer Privacy Act Privacy Notice to understand how PNC may use or disclose your personal information in our hiring practices. #J-18808-Ljbffr In Summary: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business . Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role . Responsibilities include the development and execution of integrated, multi-channel strategic marketing plans for our Retail Deposits and Lending Client Onboarding marketing programs . En Español: PNCs Marketing organización está en un viaje para redefinir lo que el gran marketing se ve y servir como un motor de crecimiento innovador para la empresa. Estamos invirtiendo en nuestro equipo y estamos buscando un líder de pensamiento innovador que construya las bases de nuestro perfil de talento actualizado. Buscamos a un dirigente de marketing altamente motivado y experimentado para unirse a nuestro creciente equipo para apoyar la entrega de estrategias de mercadotecnia de alto impacto. Si usted es apasionado por ... · Apoyo al desarrollo y ejecución de planes de marketing estratégicos integrados, multicanal para nuestros depósitos minoristas y programas de incorporación de clientes prestativos. Responsabilidades Apoya el desarrollo y lidera la ejecución de planes estratégicos de marketing integrados, multicanal para uno o varios productos/iniciativas/canales. Formula planes que adquieren, crecen y retienen clientes en apoyo del ciclo de vida del producto y línea de objetivos y objetivos empresariales. Apoye el desarrollo e priorización de objetivos comerciales y de comercialización, desarrolla propuestas de valor y segmentos objetivo aprovechando inteligencia competitiva y conocimientos para impulsar las estrategias de crecimiento. Contribuye al liderazgo mental y genera consenso entre socios. Se adapta y optimiza para un entorno empresarial cambiante. Transforma los resultados deseados de negocio en una estrategia de marketing y ejecuta programas / iniciativas de marketing que pueden incluir publicidad, ventas y comunicaciones internas. Coordina y influye a equipos complejos, asegura que los socios funcionales se sintetizan y proporcionan información eficazmente dentro del marco jurídico apropiado. Implementa y coordina todas las actividades de gestión de proyectos de negocios con otras agencias financieras, así como coordinan la aplicación de presupuestos y otros temas relacionados con el cumplimiento del programa y la cooperación financiera, mientras que los asociados implementan políticas de desarrollo de datos internos y relaciones públicas son coordinadas con los terceros, además de llevar a cabo acciones de acuerdo con las agencias de desarrollo económico y financiero y de empresas. Provee decisiones para garantizar que se cumplan los programas/iniciativas de negocio y las expectativas del cliente. Los empleados de PNC se enorgullecen de nuestra reputación y continúan construyendo sobre lo que esperamos que nuestros empleados sean: Cliente enfocado - Conociendo los valores y prácticas que alinean las necesidades y la satisfacción del cliente como consideraciones primarias en todas las decisiones comerciales y capaces de aprovechar esa información para crear soluciones personalizadas al cliente. Gestión de riesgos - Evaluación y gestión efectiva de todos los riesgos asociados con sus objetivos y actividades empresariales para asegurarse de cumplir y apoyar el Marco de Administración de Riesgos Empresariales de Pnc. Qualificaciones Los candidatos exitosos deben demostrar conocimientos, habilidades y capacidades apropiadas para un papel. A continuación figuran las habilidades, competencias, experiencia laboral, educación y competencias / licencias necesarias para tener éxito en este puesto. En lugar de un título, se puede considerar una combinación comparable de educación, certificación específica del trabajo y experiencia (incluido el servicio militar). Educación Licenciatura Certificaciones No Required Certification) Generalmente, esta apertura está prevista para dos días hábiles a partir del 09/11/2025, aunque puede ser más larga según la discreción empresarial. Beneficios totales PNC ofrece una amplia gama de beneficios para satisfacer las necesidades actuales y futuras de su hijo en la cuenta 401 . Accommodations de discapacidad y EEO Discapacity Accomodations Statement Si se requiere un alojamiento para participar en el proceso de solicitud, póngase en contacto con nosotros por correo electrónico a la dirección AccommodaciónRequest@pnc.com. Incluye solicitudes de alojamento en la línea de asunto e indique su nombre, identificación laboral y método de contacto preferido. Los solicitantes también pueden llamar al 877-968-7762 para obtener asistencia de alojamiento. Toda la información se mantendrá confidencial y se utilizará solo para proporcionar alojamientos razonables. En PNC fomentamos un lugar de trabajo inclusivo y accesible. Proporcionamos alojamentos razonable a los solicitantes de empleo y personas calificadas con discapacidades que necesitan una alojanza para desempeñar las funciones esenciales de sus posiciones.