Social Media Advertising Strategist (Remote US) Job at Abe in Columbus

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth and maintain a culture where the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us), which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 2+ years of experience at a performance/digital marketing agency, with hands-on support of B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more
• Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious; a true problem solver
• Always on the cutting edge of the industry, seeking opportunities to grow and share
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-focused and committed to advertising without losing integrity
• Willingness to travel to visit clients approximately once per year per client or as needed

What Success Looks Like

• Reflect Abe’s core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores
• Build client trust and relationships to create renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client points of contact and executives
• Make strong, strategic decisions for account directions

Benefits

• Salary range: $70,000–$80,000 USD annually with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans; disability and life insurance for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Benefits to Support the Whole Person: Mental health access (Spring Health, Headspace); physical health (Omada, Carrott, Aaptiv, One Medical).

Work Environment Requirements

A remote-first company with the option to work from our Irvine, California offices. Depending on location, global opportunities may be available where we have established businesses (Canada, UK, Australia); valid work authorization and residency are required for global locations. This role can operate 100% virtually from a home office and requires collaboration via Zoom and Slack. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations in completing this application or participating in the hiring process, please email careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.