Social Media Advertising Strategist (Remote US) Job at Abe in Salt Lake City

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with a mix of competitive and curious mindset
• Live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and committed to advertising with integrity
• Willingness to travel to visit clients approximately once per year or as needed

What Success Looks Like

• You embody our core values through every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores)
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with the client point of contact and executives
• Demonstrate strong decision making for strategic direction of accounts

Benefits

• Salary: The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Mental health: Spring Health, Headspace; Physical health: Omada, Carrot fertility support, Aaptiv workouts, One Medical
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure, increasing over time

Work Environment

As a remote-first company, you may work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available for certain locations with current work authorization. This role is 100% virtual from your home office and primarily uses Zoom and Slack for collaboration. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

Reasonable accommodations during the application process can be requested at careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.