Senior Social Media Advertising Strategist (Remote US) Job at Abe in Salt Lake C

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with competitive and curious mindset
• Always seeking opportunities to grow and share knowledge
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and dedicated to advertising without compromising integrity
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You embody our core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment; core KPIs include client North Star Metrics and Client Satisfaction scores
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client contacts and executives
• Make exceptional decisions related to strategic direction for accounts

Benefits

• We have a set living wage at Abe; the annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate and actual salary may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Benefits to Support the Whole Person:
• Mental health access (therapists through Spring Health, Headspace)
• Physical health (physical therapy, fertility support, virtual workouts, One Medical membership)
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. We may accommodate global opportunities where we have established offices in Canada, the UK, and Australia. Global locations require valid work authorization and current residence in that country. The role may be 100% virtual, with collaboration via Zoom and Slack. You will need a laptop, access to necessary software, and reliable internet. You must be able to stay stationary for extended periods and communicate effectively. Reasonable accommodations can be provided upon request.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.