PERSOLKELLY SINGAPORE PTE. LTD.
Marketing Partnership Specialist – Cards Usage & Portfolio (12 months contract)
PERSOLKELLY SINGAPORE PTE. LTD., West Islip, New York, United States
Responsibilities
Campaign Strategy & Execution: Develop clear and compelling positioning that differentiates our offerings in the market; execute comprehensive go-to-market plans to drive card spend, activation, retention, and portfolio growth; create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage; collaborate with cross-functional teams and external agencies to ensure marketing initiatives align with business goals, brand strategy, and customer needs; support the tracking and management of advertising and promotion (A&P) budgets. Content Creation & Amplification: Proficient in leveraging creative tools such as GenAI, ChatGPT, and Canva to produce engaging marketing content (EDMs, in-app messages, social media posts, website pages) that promote card usage and portfolio growth; support A/B testing and campaign optimisation to enhance creative effectiveness, awareness, card spend and retention; ensure brand consistency across owned and paid media channels. Data-Driven Marketing & Performance Analysis: Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI; collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaigns; prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives. Qualifications
Bachelor’s degree in Marketing, Business, or a related field. 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services. Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficient in leveraging customer insights and analytics to inform marketing strategy. Excellent communication, stakeholder management, and problem-solving skills. Passionate about delivering customer value and enhancing the brand experience. We regret that only shortlisted candidates will be notified. EA License No. 01C4394 • RCB No. 200007268E By sending us your personal data and CV, you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for account creation in GO and the purposes set out in the Privacy Policy
https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with GO’s Terms of Use
https://go.persolkelly.com/Tac and the Privacy Policy. If you wish to withdraw your consent, please email us at dataprotection@persolkelly.com. Please feel free to contact us if you have any queries.
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Campaign Strategy & Execution: Develop clear and compelling positioning that differentiates our offerings in the market; execute comprehensive go-to-market plans to drive card spend, activation, retention, and portfolio growth; create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage; collaborate with cross-functional teams and external agencies to ensure marketing initiatives align with business goals, brand strategy, and customer needs; support the tracking and management of advertising and promotion (A&P) budgets. Content Creation & Amplification: Proficient in leveraging creative tools such as GenAI, ChatGPT, and Canva to produce engaging marketing content (EDMs, in-app messages, social media posts, website pages) that promote card usage and portfolio growth; support A/B testing and campaign optimisation to enhance creative effectiveness, awareness, card spend and retention; ensure brand consistency across owned and paid media channels. Data-Driven Marketing & Performance Analysis: Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI; collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaigns; prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives. Qualifications
Bachelor’s degree in Marketing, Business, or a related field. 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services. Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficient in leveraging customer insights and analytics to inform marketing strategy. Excellent communication, stakeholder management, and problem-solving skills. Passionate about delivering customer value and enhancing the brand experience. We regret that only shortlisted candidates will be notified. EA License No. 01C4394 • RCB No. 200007268E By sending us your personal data and CV, you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for account creation in GO and the purposes set out in the Privacy Policy
https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with GO’s Terms of Use
https://go.persolkelly.com/Tac and the Privacy Policy. If you wish to withdraw your consent, please email us at dataprotection@persolkelly.com. Please feel free to contact us if you have any queries.
#J-18808-Ljbffr