Atlantic Group
Overview
Senior Managing Director at Atlantic Group About the Company
The Vice President of Marketing (VP of Marketing) in the food industry is a high-level executive responsible for defining and executing the overall marketing strategy of the company. This critical role aims to drive brand equity, customer engagement, and ultimately, sales and revenue growth across various channels within the competitive food market. About the Role
The VP of Marketing’s responsibilities extend across various strategic and operational aspects of marketing in the food sector. Responsibilities
Strategic Planning and Leadership:
Developing and executing a holistic marketing strategy aligned with the company's overall business goals, including national brand growth and local market success. Brand Management and Positioning:
Protecting and enhancing the brand's reputation and ensuring a consistent brand message across all marketing channels. Market Analysis and Research:
Conducting thorough market research and competitor analysis to identify trends, opportunities, and risks, and leveraging these insights to inform marketing strategies. Marketing Campaign Development and Execution:
Overseeing the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, social media, and public relations. Retail and Distributor Partnerships:
Building and maintaining strong relationships with retailers, wholesalers, and distribution partners to maximize product availability and market reach. Trade Marketing:
Driving brand visibility and optimizing promotional strategies to enhance retail execution and sales performance within the trade channel. Digital Marketing and E-commerce:
Leading digital marketing efforts, including performance marketing, loyalty programs, CRM, and e-commerce initiatives, to engage consumers and drive online sales. Team Leadership and Development:
Recruiting, mentoring, and leading a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. Budget Management:
Overseeing and optimizing the marketing budget, ensuring effective allocation of resources to maximize return on investment (ROI). Regulatory Compliance:
Ensuring all marketing activities comply with industry regulations, company policies, and ethical standards, especially concerning claims and labeling. Qualifications
10+ years of senior marketing leadership experience in the food, grocery, or household brand sector Undergraduate Degree required, advanced degree (MBA, etc) preferred Compensation
Pay range and compensation package: competitive salary, bonus and benefits package commensurate with experience
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Senior Managing Director at Atlantic Group About the Company
The Vice President of Marketing (VP of Marketing) in the food industry is a high-level executive responsible for defining and executing the overall marketing strategy of the company. This critical role aims to drive brand equity, customer engagement, and ultimately, sales and revenue growth across various channels within the competitive food market. About the Role
The VP of Marketing’s responsibilities extend across various strategic and operational aspects of marketing in the food sector. Responsibilities
Strategic Planning and Leadership:
Developing and executing a holistic marketing strategy aligned with the company's overall business goals, including national brand growth and local market success. Brand Management and Positioning:
Protecting and enhancing the brand's reputation and ensuring a consistent brand message across all marketing channels. Market Analysis and Research:
Conducting thorough market research and competitor analysis to identify trends, opportunities, and risks, and leveraging these insights to inform marketing strategies. Marketing Campaign Development and Execution:
Overseeing the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, social media, and public relations. Retail and Distributor Partnerships:
Building and maintaining strong relationships with retailers, wholesalers, and distribution partners to maximize product availability and market reach. Trade Marketing:
Driving brand visibility and optimizing promotional strategies to enhance retail execution and sales performance within the trade channel. Digital Marketing and E-commerce:
Leading digital marketing efforts, including performance marketing, loyalty programs, CRM, and e-commerce initiatives, to engage consumers and drive online sales. Team Leadership and Development:
Recruiting, mentoring, and leading a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. Budget Management:
Overseeing and optimizing the marketing budget, ensuring effective allocation of resources to maximize return on investment (ROI). Regulatory Compliance:
Ensuring all marketing activities comply with industry regulations, company policies, and ethical standards, especially concerning claims and labeling. Qualifications
10+ years of senior marketing leadership experience in the food, grocery, or household brand sector Undergraduate Degree required, advanced degree (MBA, etc) preferred Compensation
Pay range and compensation package: competitive salary, bonus and benefits package commensurate with experience
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