Social Media Advertising Strategist (Remote US) Job at Abe in Atlanta

Overview

Social Media Advertising Strategist (Remote US)

Join to apply for the Social Media Advertising Strategist (Remote US) role at Abe.

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Be responsible for personal productivity and utilization
• Collaborate with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize LinkedIn advertising campaigns including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and more
• Strong understanding of Paid search principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Analytical, curious, and problem-solving approach
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-obsessed with passion for advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Live by core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment (NSMs and Client Satisfaction scores)
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Demonstrate strong strategic decision-making for accounts

Benefits

• Base salary ranges $70,000-$80,000 USD with potential for bonus; actual salary varies by compensation practices, skills, and experience
• Medical, dental, vision plans, disability, and life insurance for you and your family
• Employer-paid options for you and partial employer contribution for dependents
• Mental health resources through Spring Health and Headspace
• Physical health resources through Omada; fertility support; virtual workouts; One Medical membership
• Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established businesses. You must have work authorization and reside in the country for global locations. This role operates 100% virtually from your home office, collaborating via Zoom and Slack. You may need to use a laptop (PC or Mac), and other productivity tools. You should be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet access, and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations related to applying, contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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