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Abe

Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in A

Abe, Atlanta, GA, United States, 30383

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Senior Account Strategist, LinkedIn Advertising (Remote US)

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. The Senior LinkedIn Strategist works directly with mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Provide fractional support for internal marketing in support of a boutique agency
  • Understand client positioning and unique value propositions
  • Ensure lead routing is accurate within a CRM
  • Manage personal productivity and utilization
  • Collaborate with the Associate Director to achieve internal and client goals
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships
  • Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

  • 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more)
  • Proficiency with advertising platforms/tools (LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.)
  • Ability to delegate to junior team members
  • Strong Paid media fundamentals: keyword research, ad copywriting, bid management, campaign optimization
  • Ability to analyze campaign performance using Google Analytics/GA4/Excel or similar tools to make data-driven decisions
  • Ability to drive results and measure via KPIs
  • Experience with audience segmentation by tier, job title, etc.
  • Proven success with mid-market or enterprise accounts
  • Ability to translate strategy into story with data
  • Problem solver with a competitive and curious mindset
  • Growth mindset and willingness to stay on the cutting edge of the industry
  • Ability to organize, prioritize and manage multiple projects
  • Quality-focused with strong ethical approach to advertising
  • Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

  • Embody Abe core values in interactions
  • Effectively manage approximately five mid-tier and enterprise accounts
  • Meet/exceed department KPIs, including client growth and goal attainment; core KPIs include North Star Metrics and Client Satisfaction scores
  • Build client trust and relationships to drive renewals
  • Cross-sell services aligned with client goals
  • Clearly communicate results with client contacts and executives
  • Demonstrate strong decision making for strategic direction of accounts

Benefits

  • Salary range: $85,000–$95,000 USD base with potential for bonus; actual salary may vary based on compensation practices and experience
  • Medical, dental, vision, disability, and life insurance coverage for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents
  • Wellness/support benefits: mental health (Spring Health), Headspace; physical health (Omada), fertility support, virtual workouts, One Medical membership
  • Time Off: Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge (Dec 24–Jan 1), Paid Parental Leave
  • Traditional and Roth 401(k) with 3% company match
  • Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where applicable. You must have work authorization and reside in the respective country. This role operates 100% virtually from your home office, with collaboration primarily via Zoom and Slack. You’ll need a reliable internet connection, a suitable workspace, and the ability to stay stationary for extended periods.

Additional Information

At Abe, People First is a core value. We are committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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