Social Media Advertising Strategist (Remote US) Job at Abe in Miami

Overview

Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused on social media advertising, working with LinkedIn, Meta and other platforms to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position offers the opportunity to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, ensure work quality, and identify improvements
• Build strategies for clients each quarter
• Develop, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 2+ years experience at a performance/digital marketing agency with hands-on support for B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to inform decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with a competitive and curious mindset
• Passion for staying on the cutting edge of the industry and seeking opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused with integrity in advertising
• Travel to visit clients approximately once per year, as needed

What Success Looks Like

• Embodies Abe core values in interactions
• Effectively manages approximately five mid-tier and enterprise accounts
• Meets/exceeds department KPIs, including client NSMs and Client Satisfaction scores
• Builds client trust and renewals; cross-sells services aligned with client goals
• Clear, regular communication of results with client contacts and executives
• Strong decision-making for strategic direction of accounts

Benefits

• Base salary range for this position in the United States: $70,000 - $80,000 USD, with potential for bonus eligibility. Final salary varies based on compensation practices, skills, and experience.
• Medical, dental, vision plans; disability and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Wellness and lifestyle benefits: mental health resources, fitness/workout options, and primary/virtual care access
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), Paid Parental Leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first company. You’ll work from anywhere in the US, with optional Abe offices in Irvine, CA. Global opportunities may be available for certain locations where we have established businesses; work authorization and residence in the country are required for global roles. This role operates 100% virtually from a home office and collaboration occurs via Zoom and Slack. You may need to use a laptop and other office productivity tools. Reasonable accommodations may be provided for qualified individuals with disabilities.

Additional Information

At Abe, we value People First and are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Advertising Services