Social Media Advertising Strategist (Remote US) Job at Abe in Seattle

Overview

Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position offers the opportunity to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and more
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate strategy into clear storytelling with data
• Problem-solving mindset with competitive curiosity
• Always stay on the cutting edge of the industry and seek opportunities to grow and share
• Strong organizational skills to manage multiple projects simultaneously
• Quality-obsessed with a sustainable approach to advertising
• Travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment, with NSMs and Client Satisfaction scores as core KPIs
• Build client trust and renewals through strong relationships
• Cross-sell services aligned with client goals
• Clear communication of results with client contacts and executives
• Strong strategic decision making for accounts

Benefits

• Salary range for this position in the United States: $70,000 - $80,000 USD with potential for bonus eligibility. Actual salary may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Benefits to support the whole person: mental health resources, fitness and wellness programs
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end of year recharge, parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, California. Global opportunities may be available where we have established businesses, including Canada, the UK, and Australia, subject to work authorization. This role operates 100% virtually from a home office and uses Zoom and Slack for collaboration. You must have reliable internet, a suitable work environment, and the ability to remain stationary for extended periods. Reasonable accommodations may be made for qualified individuals with disabilities.

Reasonable accommodations for completing applications or participating in the selection process can be requested by contacting careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.