Abe is hiring: Senior Social Media Advertising Strategist (Remote US) in Seattle

Overview

Senior Social Media Advertising Strategist (Remote US)

Abe is a specialized consultancy focused exclusively on social media advertising. We leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is a ground-floor opportunity at a fast-growing specialty agency.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to meet internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, and other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with a curious, competitive mindset
• Always looking for opportunities to grow and share
• Strong organizational and multi-project management skills
• Commitment to quality and staying true to the craft of advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Align with core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs (client growth and goal attainment), including North Star Metrics and Client Satisfaction scores
• Build client trust and relationships to drive renewals
• Cross-sell services that align with client goals
• Clearly communicate results with client points of contact and executives
• Make strong, strategic decisions for accounts

Benefits

• Base salary range: $85,000 - $95,000 USD with potential for bonus eligibility; actual salary may vary
• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Employer-paid plan for you; partial employer contribution for dependents
• Mental health and wellness benefits (e.g., Spring Health, Headspace)
• Physical health benefits (e.g., Omada, fertility support, fitness programs, One Medical membership)
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, birthday off, year-end recharge
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

Remote-first company; ability to work from anywhere in the US. Optional offices in Irvine, CA. For global locations, you must have work authorization and reside in that country. Role may operate 100% virtually with collaboration via Zoom and Slack. You will need a reliable internet connection and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations, contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.