Abe
Overview
Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused on social media advertising, working with LinkedIn, Meta and other platforms to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position offers the opportunity to be on the ground floor of a fast-growing specialty agency.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to align tasks, ensure work quality, and identify improvements
Build strategies for clients each quarter
Develop, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Maintain personal productivity and utilization
Collaborate with Associate Director to achieve internal and client goals
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer (Qualifications)
2+ years experience at a performance/digital marketing agency with hands-on support for B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to inform decisions
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Problem solver with a competitive and curious mindset
Passion for staying on the cutting edge of the industry and seeking opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
Quality-focused with integrity in advertising
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Embodies Abe core values in interactions
Effectively manages approximately five mid-tier and enterprise accounts
Meets/exceeds department KPIs, including client NSMs and Client Satisfaction scores
Builds client trust and renewals; cross-sells services aligned with client goals
Clear, regular communication of results with client contacts and executives
Strong decision-making for strategic direction of accounts
Benefits
Base salary range for this position in the United States: $70,000 - $80,000 USD, with potential for bonus eligibility. Final salary varies based on compensation practices, skills, and experience.
Medical, dental, vision plans; disability and life insurance coverage for you and your family
Employer-paid plan for you and partial employer contribution for dependents
Wellness and lifestyle benefits: mental health resources, fitness/workout options, and primary/virtual care access
Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), Paid Parental Leave
Financial: Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Work Environment Remote-first company. You’ll work from anywhere in the US, with optional Abe offices in Irvine, CA. Global opportunities may be available for certain locations where we have established businesses; work authorization and residence in the country are required for global roles. This role operates 100% virtually from a home office and collaboration occurs via Zoom and Slack. You may need to use a laptop and other office productivity tools. Reasonable accommodations may be provided for qualified individuals with disabilities.
Additional Information At Abe, we value People First and are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Industries: Advertising Services
#J-18808-Ljbffr
Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused on social media advertising, working with LinkedIn, Meta and other platforms to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position offers the opportunity to be on the ground floor of a fast-growing specialty agency.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to align tasks, ensure work quality, and identify improvements
Build strategies for clients each quarter
Develop, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Maintain personal productivity and utilization
Collaborate with Associate Director to achieve internal and client goals
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer (Qualifications)
2+ years experience at a performance/digital marketing agency with hands-on support for B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to inform decisions
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Problem solver with a competitive and curious mindset
Passion for staying on the cutting edge of the industry and seeking opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
Quality-focused with integrity in advertising
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Embodies Abe core values in interactions
Effectively manages approximately five mid-tier and enterprise accounts
Meets/exceeds department KPIs, including client NSMs and Client Satisfaction scores
Builds client trust and renewals; cross-sells services aligned with client goals
Clear, regular communication of results with client contacts and executives
Strong decision-making for strategic direction of accounts
Benefits
Base salary range for this position in the United States: $70,000 - $80,000 USD, with potential for bonus eligibility. Final salary varies based on compensation practices, skills, and experience.
Medical, dental, vision plans; disability and life insurance coverage for you and your family
Employer-paid plan for you and partial employer contribution for dependents
Wellness and lifestyle benefits: mental health resources, fitness/workout options, and primary/virtual care access
Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), Paid Parental Leave
Financial: Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Work Environment Remote-first company. You’ll work from anywhere in the US, with optional Abe offices in Irvine, CA. Global opportunities may be available for certain locations where we have established businesses; work authorization and residence in the country are required for global roles. This role operates 100% virtually from a home office and collaboration occurs via Zoom and Slack. You may need to use a laptop and other office productivity tools. Reasonable accommodations may be provided for qualified individuals with disabilities.
Additional Information At Abe, we value People First and are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Industries: Advertising Services
#J-18808-Ljbffr