Abe is hiring: Account Strategist, LinkedIn Advertising (Remote US) in Miami

Overview

Join to apply for the Account Strategist, LinkedIn Advertising (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

This role works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize LinkedIn advertising campaigns including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

Benefits

• Salary range: The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. The actual salary may vary based on compensation practices, skills, and depth of experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Benefits to Support the Whole Person: Mental health – access to certified therapists, Headspace; Physical health – Omada, fertility support, virtual workouts, One Medical
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use our offices in Irvine, California. For global locations, you must have established work authorization and reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will be required to operate a laptop, essential software, and other productivity tools. You must be able to remain stationary for extended periods, interpret written/verbal communication, have reliable internet, and maintain a professional background.

To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations, contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.