Marketing Executive (Fashion Industry) #NJN Job at RECRUIT EXPRESS PTE LTD in We

Brand Marketing, Campaigns & Promotions Develop and execute monthly and annual brand campaigns to build brand awareness and drive sales (online and offline). Plan and implement seasonal launches, promotional activities, and festive campaigns. Create marketing calendars, manage campaign timelines, and ensure smooth execution. Work with internal teams and external vendors (designers, printers, event organizers, contractors) to ensure campaigns are well-coordinated. Support visual merchandising and in-store displays, including coordination of seasonal window changeovers and POS materials. Ensure brand identity, tone, and visual consistency across all touchpoints. Social Media & Digital Marketing Collaborate with digital marketing agency to strategize and manage campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, etc. Plan and curate engaging content for social media platforms aligned with brand voice. Manage email marketing, CRM, customer data base and loyalty programs to enhance customer retention. Identify and manage influencer partnerships and collaborations. Respond to messages and inquiries on email and social channels to maintain strong customer interaction. E-commerce & Online Store Management Manage and update the Shopify online store, including product uploads, banners, visuals, and copywriting. Coordinate and execute E-commerce campaigns, product launches, and seasonal promotions. Work closely with merchandiser to ensure new arrivals and collections are showcased online on time. Monitor key metrics: website traffic, conversion rates, sales performance, abandoned carts, etc. Retail & Event Marketing Collaborate with retail teams on in-store promotions, pop-ups, and events. Design, monitor, and coordinate the production of promotional materials (signage, posters) for all sales and marketing purposes. Coordinate with mall management/landlords to participate in mall-wide promotions and submit campaign details/artwork on time. Requirements Minimum 2-3 years of experience in marketing, preferably in fashion, retail, or lifestyle brands. Good working knowledge of E-commerce (Shopify), digital marketing and social media management. Experience in campaign management and influencer collaborations. Strong presentation, communication and interpersonal skills. Skilled in Adobe Photoshop, InDesign, Illustrator and/or Canva. Proficient in Microsoft Office (Word, Excel, PowerPoint). Jessica Nguyen Huynh Thanh Truc CEI Reg. No. R23113787 EA License No. 99C4599 We regret that only shortlisted candidates will be notified. #J-18808-Ljbffr