DigitalOcean
Overview
Senior Product Marketing Manager role at DigitalOcean. We want people who are passionate about marketing products that millions of developers will love. We are looking for a motivated, creative, and results-oriented self-starter to join our Developer Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go-To-Market strategy for all products and also works on accelerating the product usage and revenue. As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of DigitalOcean platform and our various products to growing businesses who rely on cloud computing services. You will have a deep understanding of DigitalOcean’s target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross functional teams like product management, sales, revenue marketing, brand, developer relations, marketing programs. What You’ll Be Doing
Successfully take to market key products aligned to the key developer products like Kubernetes and Application Platform. Work with the team to focus on multiple projects and prioritize as needed. Be comfortable working with senior-level stakeholders across product and sales organizations in defining and executing GTM strategy. Work with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas. Develop product messaging, positioning, and detailed launch execution plans for successful GTM. Work closely with Growth and Product teams to define programs that drive meaningful product adoption. Collaborate with the revenue organization to help sales and solution architects understand the value proposition and how to sell these products. Create enablement assets to serve sales, demand gen, and the partner channel. Understand cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers. Implement creative tactics for enhanced product launch traction. Determine the types of business customers and use cases best served by DigitalOcean products. Continuously test and refine the messaging via web updates, new landing pages, and targeted email campaigns. Craft an overall cloud platform narrative that includes developers and best-fit business customers and how DigitalOcean uniquely helps them. Create compelling content for various mediums like product pages, blogs, emails, social media, and press releases. Be the go-to person for all things related to the overall product and platform narrative, including events, keynotes, and customer/partner engagements. What We’ll Expect From You
Bachelor's degree in a technical field (computer science, engineering, mathematics); MBA is a plus. 7+ years of experience in technical product marketing or product marketing as a PMM or product manager. Experience in Kubernetes and developer platform products is preferred. Understanding of the cloud landscape and ability to position products for business use cases. Research-oriented and analytical mindset using data to inform stakeholders and marketing tactics. Extraordinary communication skills with a track record of navigating complex cross-functional environments. Ability to engage with executives, influence outcomes, and provide well-informed opinions; excellent storytelling and writing skills. Why You’ll Like Working for DigitalOcean
We innovate with purpose. You’ll be part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. We offer career development, resources for growth, and opportunities for continued learning. We provide a competitive benefits package and remote work options where applicable. This is a remote role.
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Senior Product Marketing Manager role at DigitalOcean. We want people who are passionate about marketing products that millions of developers will love. We are looking for a motivated, creative, and results-oriented self-starter to join our Developer Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go-To-Market strategy for all products and also works on accelerating the product usage and revenue. As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of DigitalOcean platform and our various products to growing businesses who rely on cloud computing services. You will have a deep understanding of DigitalOcean’s target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross functional teams like product management, sales, revenue marketing, brand, developer relations, marketing programs. What You’ll Be Doing
Successfully take to market key products aligned to the key developer products like Kubernetes and Application Platform. Work with the team to focus on multiple projects and prioritize as needed. Be comfortable working with senior-level stakeholders across product and sales organizations in defining and executing GTM strategy. Work with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas. Develop product messaging, positioning, and detailed launch execution plans for successful GTM. Work closely with Growth and Product teams to define programs that drive meaningful product adoption. Collaborate with the revenue organization to help sales and solution architects understand the value proposition and how to sell these products. Create enablement assets to serve sales, demand gen, and the partner channel. Understand cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers. Implement creative tactics for enhanced product launch traction. Determine the types of business customers and use cases best served by DigitalOcean products. Continuously test and refine the messaging via web updates, new landing pages, and targeted email campaigns. Craft an overall cloud platform narrative that includes developers and best-fit business customers and how DigitalOcean uniquely helps them. Create compelling content for various mediums like product pages, blogs, emails, social media, and press releases. Be the go-to person for all things related to the overall product and platform narrative, including events, keynotes, and customer/partner engagements. What We’ll Expect From You
Bachelor's degree in a technical field (computer science, engineering, mathematics); MBA is a plus. 7+ years of experience in technical product marketing or product marketing as a PMM or product manager. Experience in Kubernetes and developer platform products is preferred. Understanding of the cloud landscape and ability to position products for business use cases. Research-oriented and analytical mindset using data to inform stakeholders and marketing tactics. Extraordinary communication skills with a track record of navigating complex cross-functional environments. Ability to engage with executives, influence outcomes, and provide well-informed opinions; excellent storytelling and writing skills. Why You’ll Like Working for DigitalOcean
We innovate with purpose. You’ll be part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. We offer career development, resources for growth, and opportunities for continued learning. We provide a competitive benefits package and remote work options where applicable. This is a remote role.
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