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Black & White Zebra

Senior Content Manager, People Managing People (USA)

Black & White Zebra, Chicago, Illinois, United States, 60290

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Overview

Senior Content Manager, People Managing People (USA) Base pay range: $110,000.00/yr - $140,000.00/yr Black & White Zebra provided pay range. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Responsibilities

Lead cross-channel content strategy and roadmap: Own the content roadmap, deciding what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—repurposing content for maximum impact. Evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery. Elevate content quality and innovation: Oversee site-wide content quality and clarity. Write and contribute first-person content on high-priority topics, contribute to interviews, podcasts, and digital PR opportunities, and represent the brand externally. Test, launch, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data with focus on AI topics. Embed and scale AI-powered content systems: Work with content operations to integrate AI across the workflow—from templates to publishing and optimization—and refine processes to scale responsibly. Coach editors to participate in earned media and thought leadership opportunities in partnership with the Digital PR Lead. Grow and empower a high-performing content team: Manage and mentor editors and contributors, provide structured feedback and career development, and foster a culture of curiosity, collaboration, and experimentation at the forefront of AI innovation and content leadership.

Qualifications

5–7+ years in organic content strategy, editorial leadership, or content marketing, with a track record of scaling programs and driving measurable growth. Strong foundation in business management and people leadership, with experience in HR/tools and the ability to translate that into high-value content. Proven experience managing content teams or freelancers in fast-paced environments, balancing coaching, quality, and efficiency. Deep knowledge of SEO, user intent, and content UX, to create content that ranks, converts, and helps readers. Advanced experience with AI-assisted content production, including prompt design and workflow tuning. Excellent research, interviewing, and storytelling skills to translate complex concepts into clear narratives. Strong cross-functional communication and project management with SEO, media, operations, and leadership stakeholders. Data-driven decision making with familiarity with GA4, Ahrefs, WordPress, and Airtable. Curiosity about future trends in organizational leadership and a passion for helping others adapt and thrive.

Nice To Haves

Experience contributing expert commentary or thought leadership content. Familiarity with PR/media collaboration and working with outreach teams. Background in content UX, accessibility, or conversion-oriented design.

Salary and Benefits

This full-time position is remote, with an annual base salary in the range of $110,000 to $140,000 USD. The range reflects typical skills and experience for USA-based hires. Seniority level and salary are determined through interviews and a review of qualifications, with equity for other team members and alignment with market data. In addition to base salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, BC, Canada. Since 2012, our portfolio of influential digital publications has helped millions of people succeed at work. Our brands cover project management, product management, people management, customer experience, quality assurance and more, with the goal of connecting people with knowledge, skills and tools they need to succeed professionally. We began in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston, and have grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We are committed to a mission: in a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us. We celebrate diversity and inclusion and are an equal opportunity employer. We recruit and hire without regard to race, color, religion, sex, national origin, citizenship, age, disability, marital status, military status, sexual orientation, or any other protected characteristic. We encourage applicants from all backgrounds to apply.

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