Constant Contact, Inc.
Director, Partnerships and Partner Marketing Boston, MA; Waltham, MA; Remote
Constant Contact, Inc., Austin, Texas, us, 78716
Overview
Director, Partnerships and Partner Marketing Location: Boston, MA; Waltham, MA; Remote. At Constant Contact, we are focused on empowering people to pursue their dreams by helping business owners, entrepreneurs, non-profits and individuals succeed online. We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue. Responsibilities
Formally develop the elements of our Marketing Partner Program – marketing and creative assets, signup processes, financial terms, etc. Create and refine a target list of potential Marketing partners. Drive acquisition of new Marketing partners to create demand. Collaborate with partners to grow joint marketing programs that accelerate new member trials, customers, and partner revenue share. Nurture and expand Marketing partnerships. Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to design, enable, execute and measure partner marketing programs. Lead high-visibility efforts to accelerate growth through trusted third parties. What you’ll do
Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners. Recruit new partners to deliver goals in partnership with the BD team. Define scalable marketing playbooks by partner type – associations, industry groups, resellers, digital agencies, and technology partners. Collaborate with Business Development and Corporate Strategy to prioritize high-value partnerships and deliver on KPIs. Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions. Create tailored campaigns for each segment/vertical and partner audience aligned with Constant Contact’s value proposition and brand. Manage creative development, messaging, timelines, and campaign performance with internal and partner marketing teams. Enablement & Partner Success: develop toolkits, templates, and messaging to empower partners to market Constant Contact effectively; provide onboarding, training and support. Lead ongoing communication and relationship management with top-tier partners and associations; create self-serve capabilities for smaller partners. Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships; develop partner-branded assets and nurture programs across owned and paid channels. Collaborate with Content and Brand teams to amplify partner stories and case studies. Measurement & Optimization: define KPIs, track performance (leads, MQLs, CPL, revenue contribution, ROI), use automation/CRM to monitor partner-attributed funnel, and report to senior leadership. Team Development and Leadership: lead, mentor and coach a team of partner marketers. Qualifications
10+ years in B2B/SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles within SaaS or tech platforms. Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels. Strong experience working with industry associations, resellers, technology partners, or strategic alliances; exceptional relationship-building and communication skills. Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks. Familiarity with Salesforce CRM and marketing automation platforms; comfortable in a fast-paced, cross-functional environment. What we offer
Salary range and compensation are influenced by experience, education, location, and may include on-target earnings or bonus. The compensation package includes health and welfare benefits, paid leave, and a hybrid work model that balances remote work with in-person collaboration at office locations. We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender identity, national origin, citizenship, age, disability, sexual orientation, or any other status protected by law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. Application Deadline: 30 days. We may fill this opening prior to the deadline if a candidate is selected. J-18808-Ljbffr
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Director, Partnerships and Partner Marketing Location: Boston, MA; Waltham, MA; Remote. At Constant Contact, we are focused on empowering people to pursue their dreams by helping business owners, entrepreneurs, non-profits and individuals succeed online. We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue. Responsibilities
Formally develop the elements of our Marketing Partner Program – marketing and creative assets, signup processes, financial terms, etc. Create and refine a target list of potential Marketing partners. Drive acquisition of new Marketing partners to create demand. Collaborate with partners to grow joint marketing programs that accelerate new member trials, customers, and partner revenue share. Nurture and expand Marketing partnerships. Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to design, enable, execute and measure partner marketing programs. Lead high-visibility efforts to accelerate growth through trusted third parties. What you’ll do
Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners. Recruit new partners to deliver goals in partnership with the BD team. Define scalable marketing playbooks by partner type – associations, industry groups, resellers, digital agencies, and technology partners. Collaborate with Business Development and Corporate Strategy to prioritize high-value partnerships and deliver on KPIs. Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions. Create tailored campaigns for each segment/vertical and partner audience aligned with Constant Contact’s value proposition and brand. Manage creative development, messaging, timelines, and campaign performance with internal and partner marketing teams. Enablement & Partner Success: develop toolkits, templates, and messaging to empower partners to market Constant Contact effectively; provide onboarding, training and support. Lead ongoing communication and relationship management with top-tier partners and associations; create self-serve capabilities for smaller partners. Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships; develop partner-branded assets and nurture programs across owned and paid channels. Collaborate with Content and Brand teams to amplify partner stories and case studies. Measurement & Optimization: define KPIs, track performance (leads, MQLs, CPL, revenue contribution, ROI), use automation/CRM to monitor partner-attributed funnel, and report to senior leadership. Team Development and Leadership: lead, mentor and coach a team of partner marketers. Qualifications
10+ years in B2B/SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles within SaaS or tech platforms. Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels. Strong experience working with industry associations, resellers, technology partners, or strategic alliances; exceptional relationship-building and communication skills. Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks. Familiarity with Salesforce CRM and marketing automation platforms; comfortable in a fast-paced, cross-functional environment. What we offer
Salary range and compensation are influenced by experience, education, location, and may include on-target earnings or bonus. The compensation package includes health and welfare benefits, paid leave, and a hybrid work model that balances remote work with in-person collaboration at office locations. We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender identity, national origin, citizenship, age, disability, sexual orientation, or any other status protected by law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. Application Deadline: 30 days. We may fill this opening prior to the deadline if a candidate is selected. J-18808-Ljbffr
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