Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in Co

Overview

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. This role offers the opportunity to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within a boutique agency
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Be responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, ZoomInfo, 6sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Analytical, competitive, curious, and a strong problem solver
• Live on the cutting edge of the industry, always seeking growth opportunities
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and passionate about advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Embodies core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client NSMs (North Star Metrics) and Client Satisfaction scores
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client points of contact and executives
• Make exceptional decisions related to strategic direction for accounts

Benefits

• Salary: The annual base salary range for this position in the United States is $85,000–$95,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on directives, skills, and depth of experience.
• Medical, dental, vision coverage; disability and life insurance; with employer-paid and dependent contributions where applicable
• Benefits to Support the Whole Person: Mental health access (Spring Health, Headspace); physical health resources; fertility support; virtual workouts; One Medical membership
• Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you may work from anywhere in the US, with optional state-of-the-art offices in Irvine, California. Global opportunities may be available in Canada, the UK, and Australia where work authorization is current and residing in the country is permanent. This role can operate 100% virtually from your home office. Collaboration is primarily via Zoom and Slack. You will need a laptop (PC or Mac), access to necessary software, and reliable internet. The role may require extended periods of stationary work and the ability to interpret written and verbal communication. Reasonable accommodations will be provided to enable individuals with disabilities to perform essential functions. For accommodations in the application process, contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.