Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in M

Senior Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. This role reports to the Associate Director and is a crucial part of the social media team. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver
• Stay on the cutting edge of the industry, always looking for opportunities to grow and share
• Strong organizational, prioritization, and multi-project management skills
• Quality-focused and committed to advertising without losing your core integrity
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment (core KPIs: NSMs and Client Satisfaction scores)
• Build client trust and relationships that support renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make exceptional strategic decisions for accounts

Benefits

• Base salary range for this position in the United States is $85,000 - $95,000 USD with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid and contribution details: 100% employer-paid for you and 50% for dependents
• Benefits to support the whole person: mental health resources, fitness and wellness programs, and primary/virtual care
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• 401(k) with company match
• Annual bonus based on tenure

Work Environment

Remote-first company. You’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established operations. You must have work authorization and reside in the country for global locations. The role is 100% virtual, with collaboration primarily via Zoom and Slack. You will need a suitable home office setup and reliable internet access.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations in completing the application or interviews, contact careers@directiveconsulting.com.

Equal Opportunity

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.