Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in M

Overview

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Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you\'re ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within LinkedIn (e.g., conversation ads, document ads, CTV and more)
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with a competitive and curious mindset
• Always seeking opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-obsessed and committed to the craft of advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include North Star Metrics and Client Satisfaction scores
• Build client trust and relationships that lead to renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Demonstrate sound decision making for strategic direction of accounts

Benefits

• Salary range: $85,000-$95,000 USD base with potential for bonus eligibility. Actual salary may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Mental health benefits: access to certified therapists, Headspace
• Physical health benefits: Omada physical therapy, fertility support, virtual workouts, One Medical
• Time Off: Unlimited PTO (2-week minimum), Paid Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• 401(k) with 3% company match
• Annual performance bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Some roles may be available globally where we have established entities. You must have work authorization for the location and reside there permanently for global roles.

This role is 100% remote from your home office. Collaboration is via Zoom and Slack. You may need to use a laptop (PC or Mac), relevant software, and standard office tools. You should be able to remain stationary for extended periods, understand written and verbal communication, have reliable internet, and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodation inquiries, contact careers@directiveconsulting.com.

Additional Information

At Abe, a core value is People First. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.