Communications Electronic Media Manager (HEA) - Communications, Marketing and Pu

Overview

Communications Electronic Media Manager (HEA) - Communications, Marketing and Public Relations

The CUNY School of Medicine (CUNY SoM) located in Harlem, New York, is the only medical school in the City University of New York system and the only public medical school in Manhattan. Building upon 50 years of success as the Sophie Davis School of Biomedical Education, the institution transitioned to the CUNY School of Medicine (SoM) in 2016. The SoM offers an accelerated BS/MD degree (7-year program) and a Physician Assistant Master’s Degree (27 months program). The school’s mission focuses on recruitment of students underrepresented in medicine, training culturally competent health professionals, and enhancing diversity among leadership, faculty, and staff.

CUNY SoM is seeking a dynamic communications and marketing professional dedicated to developing and executing a comprehensive content strategy that aligns with the SoM’s goals, target audience and brand identity. The role will work with the Communications, Marketing, and Public Relations team to drive brand awareness and engagement through strategic content marketing. The Communications Electronic Media Manager will oversee the creation of high‑quality content across multiple platforms, including websites, blogs, social media and email marketing, with involvement in SEO and ensuring consistent brand messaging in collaboration with cross‑functional teams.

Responsibilities

• Develops, implements, and maintains content for the SoM website and social media channels including development, accessibility, content updates, page design and graphics, and user experience for the internal website and Intranet site.
• Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets. Ensure brand consistency and compliance with the SoM style guide and voice across all content deliverables.
• Create and manager editorial calendar to deliver timely content across various digital platforms; creates a yearly social media plan to share with university social media collaborators.
• Establishes measurable goals for website and social media accounts, implements tools for measuring effectiveness, and analyzes results to make data-driven content decisions. Reviews analytics regularly to determine how users are interacting with the content and uses data to make informed decisions.
• Improves user experience and maintains effective information architecture, including overseeing and executing testing strategies to ensure continuous traffic improvements. Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters. Assist with basic design projects such as creating fillable PDFs, creating internal invitations, presentations and various requests from the Dean’s Office and SoM faculty and staff.
• Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use. Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually. Writes and edits publications and internal/external communications as needed.
• Perform other duties as assigned by the Executive Director or designee.

Qualifications

Bachelor's degree and six years' related experience required.

Preferred Qualifications

• 3+ years of experience as a content manager, content strategist, web design or similar role.
• Experience using Modern Camps Omni CMS, PowerPoint, Camtasia, and Adobe Creative Suite (Photoshop, Illustrator and InDesign).
• Excellent written and verbal communication skills in English with a strong command of grammar.
• Demonstrates an ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
• Understanding of user experience (UX) principles and web design best practices.
• Familiarity with content management systems (CMS), HTML, JAVA, CSS, or other web design protocol.
• Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
• Strong project management skills with the ability to priorities tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimize content performance.
• Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
• Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
• Proficiency in content management and social media tools like HubSpot and/or Buffer.

CUNY Title Overview

Manages electronic, online and multi-media communications, providing editorial, technical and production expertise, consulting with client staff to assess needs, planning messages, coordinating efforts, and maintaining databases and production standards.

CUNY Title

Higher Education Associate

FLSA

Exempt

Compensation and Benefits

Salary Range: $74,249 - $86,741

Salary commensurate with education and experience. CUNY’s benefits contribute significantly to total compensation, including health plans, retirement benefits, tuition waivers for CUNY graduate study, and generous paid time off.

How to Apply

Please visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the JOB ID # 31058 or Title: Communications Electronic Media Manager. Select "Apply Now" and provide the requested information. Applicants must attach a resume and cover letter.

Closing Date

Open until October 6, 2025

Job Search Category

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Location: CUNY School of Medicine