TikTok is hiring: Creator Operations Growth Lead - TikTok LIVE in Los Angeles

Overview

Creator Operations Growth Lead - TikTok LIVE. Role within the US LIVE Operations Team to build and lead a team of Creator Operations Growth Managers focused on driving revenue and viewership growth across creator segments, coordinating with cross-functional partners to unlock opportunities for creator success.

Responsibilities

• Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to optimize growth tactics.
• Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.
• Design and lead innovative creator programs focused on monetization, content quality, and community connection.
• Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.
• Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.
• Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.
• Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.
• Track industry trends and creator behavior to refine strategy and maintain a competitive edge.
• Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the ecosystem.

Qualifications

• Minimum Qualifications: Bachelor’s degree with 5+ years of experience in content strategy, creator/community growth, business development, or similar fields.
• Proven success in scaling creator performance across multiple content verticals and tiers.
• Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization.
• Demonstrated leadership in team management, including coaching, goal-setting, and driving progress via OKRs.
• Highly organized with strong project management skills and a bias for action.
• Preferred Qualifications: Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy; creative and strategic mindset with mentorship and coaching; direct experience in live streaming with knowledge of trends and user behavior.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

We value creativity, curiosity, humility, and impact. Our teams work to help people authentically express themselves, discover and connect. We foster an "Always Day 1" mindset and believe in learning and innovating as one team.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for skills and perspectives. We celebrate diverse voices and provide an environment reflecting the communities we reach.

Accommodation

TikTok provides reasonable accommodations in recruitment for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us at the accommodation contact provided.

Job Information

Compensation: Base salary range in selected city is $125,400 - $235,980 annually. Total compensation may include bonuses/incentives and RSUs. Benefits include medical, dental, vision, 401(k) with match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. Benefits may vary by location. The company reserves the right to modify these programs at any time.