Hourglass Cosmetics
Director, PR — Hourglass Cosmetics (Hybrid role)
Hourglass Cosmetics is a vegan and cruelty-free beauty brand redefining luxury cosmetics with high-performance products and innovative formulas. Recognized by Forbes, Fast Company and Time Magazine as an inventive beauty company, Hourglass operates in 32 markets with partners in 4,600 doors. Hourglass joined the Unilever Prestige division in 2017.
Overview
As Director, PR you are a strategic storyteller who thrives at the intersection of beauty, culture, and innovation. You support the development of the earned communications strategy for North America and Australia, elevating Hourglass as a leader in luxury performance beauty by building visibility, cultural relevance, and meaningful editorial impact. You will lead the PR calendar, oversee US agency partnerships, and drive campaign storytelling across launches, brand initiatives, and thought leadership. You will work cross-functionally with Brand Marketing, Creative, Retail, and regional teams to ensure all messaging and execution reflects our values: innovation, artistry, and purpose. What You Do
Strategic Communications & Storytelling: Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns. Own the global PR calendar and messaging framework across product, brand, and corporate storytelling. Translate product positioning into press-worthy narratives and experiences that reflect brand pillars of innovation, performance, and cruelty-free luxury. Media Relations
Drive meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets. Support artist-led moments (red carpets, campaign collaborations, behind-the-scenes access) that enhance brand credibility. Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and alignment with brand objectives. Establish a comprehensive strategy for seeding media, VIPs and MUA’s, building community and relationships for the brand. Campaign & Toolkit Development
Create and lead 360 PR planning for global product launches, events, and brand campaigns. Drive creation of all global PR materials including press releases, mailers, toolkits, assets, press sheets, talent briefs, and event guidelines. Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs. Track, analyze, and report on campaign performance to assess impact and learnings. Internal & Executive Communications
Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling. Draft messaging for founder and executive communications for panels, press, or corporate initiatives. Create and manage content calendar to support Hourglass LinkedIn. Cross-Functional & Agency Collaboration
Work with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment. Partner with international teams to tailor and execute regional PR strategies. Oversee agency partners, manage timelines and budgets, and measure results against KPIs. Manage PR budget annually, from planning through execution, tracking and ROI measurement. You’ll Love This Job If
You are CREATIVE: innovative and forward-thinking. You are highly STRATEGIC: able to develop concepts that support brand and business goals. You are EXTREMELY ORGANIZED: able to tackle multiple tasks. You are DETAIL ORIENTED: you value precise information. You are a STRONG COMMUNICATOR: a people person, leader, and collaborator. You are AGILE: adapt to changing needs and priorities to meet goals. You are PASSIONATE about beauty: eager to learn about beauty, brand and creative strategy. Qualifications
Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle. Proven success in creating dynamic, results-driven communication strategies. Creative excellence in press communications, writing, and presentation development. Deep familiarity with the global beauty landscape and artist-led storytelling. Strategic thinker with strong writing skills and attention to detail. Confident communicator with experience presenting to leadership and cross-functional partners. Proven ability to lead through complexity and adapt to changing priorities. Passionate about the intersection of beauty, artistry, innovation, and design. Must be able to work from Corporate Office at least 60% of the time. The expected base salary range is $120,000 to $135,000. The exact base salary is determined by experience, skills, education, geographic location, and budget. This position is eligible for participation in the company discretionary bonus plan, based on personal performance and company results. Hourlyglass offers a competitive benefits package including medical, dental, vision, life, disability, retirement plans with company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more. Hourglass is committed to diversity and inclusion. If you need accommodations to apply, please contact us at 310-392-7799 or careers@hourglasscosmetics.com. Equal Opportunity/Protected Veterans/Persons with Disabilities. Applicants and employees are protected from discrimination under Federal law. For more information, see EEO is the Law. Other
Location: West Hollywood, CA
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As Director, PR you are a strategic storyteller who thrives at the intersection of beauty, culture, and innovation. You support the development of the earned communications strategy for North America and Australia, elevating Hourglass as a leader in luxury performance beauty by building visibility, cultural relevance, and meaningful editorial impact. You will lead the PR calendar, oversee US agency partnerships, and drive campaign storytelling across launches, brand initiatives, and thought leadership. You will work cross-functionally with Brand Marketing, Creative, Retail, and regional teams to ensure all messaging and execution reflects our values: innovation, artistry, and purpose. What You Do
Strategic Communications & Storytelling: Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns. Own the global PR calendar and messaging framework across product, brand, and corporate storytelling. Translate product positioning into press-worthy narratives and experiences that reflect brand pillars of innovation, performance, and cruelty-free luxury. Media Relations
Drive meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets. Support artist-led moments (red carpets, campaign collaborations, behind-the-scenes access) that enhance brand credibility. Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and alignment with brand objectives. Establish a comprehensive strategy for seeding media, VIPs and MUA’s, building community and relationships for the brand. Campaign & Toolkit Development
Create and lead 360 PR planning for global product launches, events, and brand campaigns. Drive creation of all global PR materials including press releases, mailers, toolkits, assets, press sheets, talent briefs, and event guidelines. Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs. Track, analyze, and report on campaign performance to assess impact and learnings. Internal & Executive Communications
Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling. Draft messaging for founder and executive communications for panels, press, or corporate initiatives. Create and manage content calendar to support Hourglass LinkedIn. Cross-Functional & Agency Collaboration
Work with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment. Partner with international teams to tailor and execute regional PR strategies. Oversee agency partners, manage timelines and budgets, and measure results against KPIs. Manage PR budget annually, from planning through execution, tracking and ROI measurement. You’ll Love This Job If
You are CREATIVE: innovative and forward-thinking. You are highly STRATEGIC: able to develop concepts that support brand and business goals. You are EXTREMELY ORGANIZED: able to tackle multiple tasks. You are DETAIL ORIENTED: you value precise information. You are a STRONG COMMUNICATOR: a people person, leader, and collaborator. You are AGILE: adapt to changing needs and priorities to meet goals. You are PASSIONATE about beauty: eager to learn about beauty, brand and creative strategy. Qualifications
Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle. Proven success in creating dynamic, results-driven communication strategies. Creative excellence in press communications, writing, and presentation development. Deep familiarity with the global beauty landscape and artist-led storytelling. Strategic thinker with strong writing skills and attention to detail. Confident communicator with experience presenting to leadership and cross-functional partners. Proven ability to lead through complexity and adapt to changing priorities. Passionate about the intersection of beauty, artistry, innovation, and design. Must be able to work from Corporate Office at least 60% of the time. The expected base salary range is $120,000 to $135,000. The exact base salary is determined by experience, skills, education, geographic location, and budget. This position is eligible for participation in the company discretionary bonus plan, based on personal performance and company results. Hourlyglass offers a competitive benefits package including medical, dental, vision, life, disability, retirement plans with company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more. Hourglass is committed to diversity and inclusion. If you need accommodations to apply, please contact us at 310-392-7799 or careers@hourglasscosmetics.com. Equal Opportunity/Protected Veterans/Persons with Disabilities. Applicants and employees are protected from discrimination under Federal law. For more information, see EEO is the Law. Other
Location: West Hollywood, CA
#J-18808-Ljbffr