Senior Manager, Digital Marketing - Website

Senior Manager, Digital Marketing - Website

New York, New York, United States

About MSF USA | Doctors Without Borders

Doctors Without Borders/Mdecins Sans Frontires (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.

MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSFs social mission.

ROLE OVERVIEW

The Senior Manager, Digital Marketing - Website will lead the growth and evolution of MSF-USAs web properties, including leading on SEO (search engine optimization) and CRO (conversion rate optimization) to drive fundraising, communications, and advocacy goals. The priority is to provide strategic direction to maintain and optimize the www.doctorswithoutborders.org website through web design and development that improves performance and enhances the user experience.

The role requires experience managing agile software development processes and familiarity with the design services and technical roles involved in an agile workstream, including project management, product management, UX design, visual design, front-end development, back-end development, and QA testing. The role requires both technical and content-related website management capabilities.

This role leads a small internal team and directs the work of external website development, CRO, SEO, and analytics partners. While anchored in the Development department with a fundraising focus, the role works in close partnership with the Editorial Director and the Communications Department.

DEPARTMENT ACCOUNTABILITIES

Prospecting
Pursue strategic opportunities in coherence with MSF-USAs strategy, creating long-term value by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management
Build trust and loyalty with potential and existing donors. Update donors on activities and, at a strategic level, design, develop, and deliver the donor engagement strategy. May be through channels or personal relationships.

Fundraising
Secure reliable, sustainable and efficient resources in alignment with MSF-US commitments.

Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

ROLES SPECIFIC OUTCOMES

Leadership and Direction
Communicate and lead a localized action plan, aligning with MSF's mission, vision, and values. Inspire and motivate others to drive commitment and achieve extraordinary results.

Digital Marketing Strategy and Roadmap
Develop critical components of the digital marketing strategy and road map, aligned with customer needs, market trends, and business goals.

Digital Channels and Technology Management
Maintain and enhance digital channel tech, operations, and functionality to meet ambitious strategic goals, focusing on collaboration, user experience, and continuous improvement.

Digital Marketing Capabilities
Explore new opportunities and trends across the digital marketing space and support implementation of capability-building initiatives in the digital marketing road map.

Budgeting
Manage department budget plans; may involve development or delivery (or both).

Internal Client Relationship Management
Manage relationships with strategic internal clients, acting as a business partner to build credibility and mobilize resources to deliver strategy and plans.

These core accountabilities are not exhaustive; incumbents are required to perform other functions as assigned.

BEHAVIORAL COMPETENCIES

THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute to new and different work.

People Focus
Builds strong relationships and delivers solutions to aid others; solicits feedback and aligns processes with organizational needs.

Manages Complexity
Makes sense of complex information to solve problems; considers issues from many angles; identifies root causes.

Global Perspective
Uses a global lens and adapts practices to regional needs.

Cultivates Innovation
Creates new and better ways for the organization to be successful; values others ideas.

Strategic Mindset
Sees future possibilities and translates them into strategies.

Drives Results
Delivers results, sets bold goals, and shows tenacity.

Ensures Accountability
Holds self and others accountable for commitments.

Collaborates
Builds partnerships and works across teams to achieve shared objectives.

Communicates Effectively
Delivers clear multi-mode communications; listens and informs well.

Values Differences
Respects diverse perspectives and cultures.

Builds Effective Teams
Builds strong teams and fosters collaboration.

Manages Conflict
Handles conflict professionally and constructively.

Builds Networks
Develops internal and external networks to support objectives.

Drives Vision and Purpose
Articulates a compelling vision and strategy.

Instills Trust
Gains confidence through honesty and integrity.

Manages Ambiguity
Operates effectively when directions are unclear.

Situational Adaptability
Adapts approach to changing situations and client needs.

Being Resilient
Rebounds from setbacks and maintains focus.

TECHNICAL COMPETENCIES

Plans and Aligns
Plans and prioritizes work to meet MSF-USA goals.

Financial Acumen
Interprets key financial indicators for decision-making.

Tech Savvy
Anticipates and adopts innovations in digital and technology applications.

Data Collection and Analysis
Analyzes data to inform decisions.

Project Management Skills
Plans and manages small projects within cost, time, and quality parameters.

Presentation and Written Communication Skills
Adapts communication to different audiences and situations.

Organizational Insight
Applies knowledge of MSF-USA and the industry to advance goals.

SUPERVISORY RESPONSIBILITY

Manage, mentor, and develop direct reports. Lead the Website Content Manager, digital marketing vendors, tech partners and other staff and interns as required to ensure smooth collaboration and effective execution of website work.

TRAVEL REQUIREMENTS

Must be willing to travel for work as needed.

LOCATION

Location: New York, NY (Hybrid). This role is based in our New York office.

COMPENSATION

$101,769 - $152,653; Compensation is aligned with MSF USAs framework based on experience, skills, and equity.

EQUAL OPPORTUNITY STATEMENT

MSF-USA is dedicated to a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws. We provide reasonable accommodations for individuals with disabilities or religious beliefs. If you require accommodations during the application process, please contact recruitment@newyork.msf.org.