Senior Associate, Digital Advertising Job at Medecins Sans Frontieres (Doctors W

Overview

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to people in need in more than 70 countries. MSF offers medical humanitarian assistance based on need, regardless of race, ethnicity, religion, or politics. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality.

MSF USA supports the global movement through staff recruitment, fundraising, advocacy, and communications. We welcome candidates from diverse backgrounds to join us in pursuing MSF’s social mission.

Role Overview

The Senior Associate, Digital Campaigns plays a vital role in our innovative digital marketing program. Reporting to the Senior Digital Marketing Manager–Advertising, you will manage the execution of multichannel fundraising campaigns and lead projects across channels such as paid and organic social media, search engine marketing (SEM), display, video, and print. You will also manage vendor relationships and contribute to strategy development.

This position supports MSF-USA’s objectives to expand digital reach and brand awareness, generate leads, and acquire new donors, especially recurring monthly donors. You will adopt an omnichannel approach centered on the donor experience and use available tools to bring MSF’s work to life for audiences, drive fundraising growth, and keep marketing strategies effective through innovation.

Department Accountabilities

Prospecting
Identify and pursue strategic opportunities that create long-term value for the movement by developing new audience segments or donors in line with MSF-USA strategy.

Donor Cultivation, Engagement and Management
Build trust and loyalty with potential and existing donors. Update donors on activities and design, develop, and deliver the donor engagement strategy, potentially through channels or personal relationships.

Fundraising
Secure reliable, sustainable resources in alignment with MSF-USA commitments.

Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and brand plans.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities to enhance fundraising results.

Roles Specific Outcomes

Prospecting (F)
Develop and implement prospecting and engagement strategies that reach potential donors with the right message in the right channel at the right time to drive priority development objectives.

Digital Marketing Strategy and Roadmap (G)
Contribute to defining the digital marketing strategy and plan by providing input on initiatives and implementation.

Marketing Innovation (F)
Propose and manage testing and innovation projects from concepts to segmentation and automated journeys; analyze results to drive continuous improvement.

Marketing Communications (F)
Develop and deliver innovative, DEI-driven marketing communications and storytelling across media to increase engagement and revenue.

Stakeholder Management (F)
Plan and deliver stakeholder engagement activities to develop effective relationships and address stakeholder needs.

Content Creation (G)
Commission, write, and edit compelling content tailored by audience, aligned with brand, voice, and DEI guidelines.

Complexity and Problem-Solving Skills

• Recognized subject matter expert with a flexible mindset. Able to adapt to changing circumstances and act with speed and good judgment. Identify, analyze, and act on marketing opportunities. Establish expertise, authority, and trust quickly.
• Align MSF-USA around delivering to the needs of digital prospects and donors.

Behavioral Competencies

Thought: How MSF USA staff understand the organization, manage complexity, and contribute to new and improved solutions.

People Focus
Builds strong relationships, solicits feedback, and delivers service aligned with organizational needs.

Manages Complexity
Makes sense of complex information to solve problems, identifying root causes and considering multiple perspectives.

Global Perspective
Uses a global lens to address issues and adapts practices to regional needs.

Cultivates Innovation
Approaches work with innovative thinking and welcomes new ideas to improve outcomes.

Results: MSF USA staff achieve results by creating forward-thinking solutions to evolving stakeholder needs.

Drives Results
Consistently achieves results, sets bold goals, and demonstrates perseverance to deliver initiatives on time.

People: MSF USA staff collaborate and include diverse perspectives to achieve common goals.

Collaborates
Builds partnerships and works with others to meet shared objectives.

Values Differences
Recognizes the value of diverse perspectives and cultures and conducts themselves with cultural sensitivity.

Communicates Effectively
Delivers clear, concise, and professional communications across audiences.

Self: Staff demonstrate self-awareness and a commitment to learning and growth.

Instills Trust
Gains confidence through honesty, integrity, and reliability.

Manages Ambiguity
Operates effectively in uncertain situations and adapts as needed.

Situational Adaptability
Shifts approach to meet changing demands and supports others in adapting.

Technical Competencies

Plans and Aligns
Plans and prioritizes work to meet MSF-USA goals.

Financial Acumen
Understands key financial indicators to inform decisions.

Tech Savvy
Adopts innovations in digital and technology applications.

Data Collection and Analysis
Analyzes data trends to inform decision-making.

Project Management Skills
Plans and manages small projects within cost, time, and quality targets.

Presentation and Written Communication Skills
Adapts communication to audience and context.

Supervisory Responsibility

Supervises ICM Advertising intern. Works with the social media team and manages advertising agencies and vendors to drive strategy.

Desired Qualifications & Experience

The job holder should possess:

• Minimum 2-4 years of experience in Digital Marketing, especially paid media (search, social, display, video). Experience with CRM/CMS systems and digital marketing tools (e.g., Facebook Ad Manager, Google Analytics, Google Ads). Familiar with emerging platforms (TikTok, podcasts).
• Strong proofreading, copywriting, and attention to detail with follow-through.
• Project management experience; ability to move from concept to launch with multiple deadlines.
• Strong interpersonal, written, and oral communication; proven teamwork with stakeholders.
• Strong problem-solving skills; proactive in identifying and implementing solutions for digital advertising.
• Ability to identify opportunities for growth and innovation across channels.
• Commitment to MSF’s mission and to diversity, equity, and inclusion.

Preferred but not required

• Non-profit fundraising experience
• Proficiency in Adobe Photoshop and other design tools
• Experience with marketing cloud tech (especially Salesforce)

Travel Requirements

Must be willing to travel for work as needed.

Location

Location: New York, NY (On-site or Hybrid). The role is based in the New York office; no support is provided for DC or California offices at this time.

Compensation

$78,399 - $117,599. Compensation will be offered within the range based on experience, skills, and internal equity.

Equal Opportunity and Accommodations

MSF-USA is an equal opportunity employer and does not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, veteran status, or any other protected status as per applicable laws. Reasonable accommodations are available during the application process. For accommodations, contact recruitment@newyork.msf.org.

We encourage applicants from underrepresented communities in the humanitarian sector to apply.