Panthers Football, LLC
Manager - Partnership Marketing - Panthers
Panthers Football, LLC, Charlotte, North Carolina, United States, 28245
Position : Manager - Partnership Marketing - Panthers
Department:
Corporate Partnerships
Reporting Relationship:
Reports to the Senior Director of Partnership Marketing
Status:
Full-Time (Exempt)
Position Summary
The Partnership Marketing Manager manages the day-to-day relationships with select Carolina Panthers partners, including account management, contract fulfillment, and retention efforts, with the goal of successfully providing our partners with best-in-class service and flawless execution.
Primary Responsibilities
Serve as primary contact for all assigned partnership accounts
Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners.
Co-create with the customer, and track, key performance indicators (KPI's) for Corporate Partnership relationships
Source and curate data supporting the KPI's for the quarterly business reviews and throughout the partnership (e.g. one-off infographics)
Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite)
Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met.
Coordinate the implementation of branding and activations during Panthers game days and other events including digital signage, in-game features, and fan engagement activations.
Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media.
Initiate and maintain regular contact with client and/or client's agency, developing strong professional relationships.
Lead quarterly business review meetings with customer stakeholders
Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all
Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship
Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI's to meet customer expectations and provide upsell solutions
Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells
Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events
Other duties as assigned
Qualifications and Education Requirements
Bachelor's degree in relevant field
At least 5 years of relevant work experience
Must be proficient in MS Word, Excel, PowerPoint, and Outlook
Must be willing to work flexible hours, including some nights, and weekends
Must be willing to travel when necessary
Must pass pre-employment screens
Skills for Success:
Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts.
Must be able to follow company policies and procedures.
Must maintain appropriate levels of confidentiality with regard to partner and club matters.
Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings.
Proven track record in managing and onboarding long-term, top tier integrated marketing partnerships
Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment
Creativity to develop strategic and purpose driven solutions
Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written
Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished.
Excellent organizational skills and attention to detail
Excellent communication skills, able to work with multiple stakeholders and personalities.
Dynamic interpersonal skills and approachable personality.
Works well under pressure while maintaining a positive attitude
Must be a reliable team player who thrives in a collaborative, fast-paced environment.
Must be able to multi-task while managing time successfully
Physical Requirements
Sitting at desk and computer for long periods of time
Prolonged periods of standing, walking
Must be able to lift 15 pounds at a time
Work Environment
This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions). The job may require travel to off-site partnership events.
The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.
Department:
Corporate Partnerships
Reporting Relationship:
Reports to the Senior Director of Partnership Marketing
Status:
Full-Time (Exempt)
Position Summary
The Partnership Marketing Manager manages the day-to-day relationships with select Carolina Panthers partners, including account management, contract fulfillment, and retention efforts, with the goal of successfully providing our partners with best-in-class service and flawless execution.
Primary Responsibilities
Serve as primary contact for all assigned partnership accounts
Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners.
Co-create with the customer, and track, key performance indicators (KPI's) for Corporate Partnership relationships
Source and curate data supporting the KPI's for the quarterly business reviews and throughout the partnership (e.g. one-off infographics)
Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite)
Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met.
Coordinate the implementation of branding and activations during Panthers game days and other events including digital signage, in-game features, and fan engagement activations.
Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media.
Initiate and maintain regular contact with client and/or client's agency, developing strong professional relationships.
Lead quarterly business review meetings with customer stakeholders
Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all
Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship
Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI's to meet customer expectations and provide upsell solutions
Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells
Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events
Other duties as assigned
Qualifications and Education Requirements
Bachelor's degree in relevant field
At least 5 years of relevant work experience
Must be proficient in MS Word, Excel, PowerPoint, and Outlook
Must be willing to work flexible hours, including some nights, and weekends
Must be willing to travel when necessary
Must pass pre-employment screens
Skills for Success:
Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts.
Must be able to follow company policies and procedures.
Must maintain appropriate levels of confidentiality with regard to partner and club matters.
Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings.
Proven track record in managing and onboarding long-term, top tier integrated marketing partnerships
Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment
Creativity to develop strategic and purpose driven solutions
Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written
Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished.
Excellent organizational skills and attention to detail
Excellent communication skills, able to work with multiple stakeholders and personalities.
Dynamic interpersonal skills and approachable personality.
Works well under pressure while maintaining a positive attitude
Must be a reliable team player who thrives in a collaborative, fast-paced environment.
Must be able to multi-task while managing time successfully
Physical Requirements
Sitting at desk and computer for long periods of time
Prolonged periods of standing, walking
Must be able to lift 15 pounds at a time
Work Environment
This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions). The job may require travel to off-site partnership events.
The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.