Marketing Lead Job at Theo in New York

Overview About Theo Theo is building a tokenized future where onchain infrastructure enhances traditional markets. We're the first full-stack tokenization platform that goes beyond issuance, partnering with leading financial institutions to create truly compelling tokenized products with the trading infrastructure they need to thrive. As we narrow the gap between traditional and onchain markets, we need compelling visual content to explain our revolutionary approach, visually. The Role We're hiring a Marketing Lead to drive user acquisition and institutional adoption of our democratized trading infrastructure. This leader will build and execute a comprehensive marketing strategy to position Theo as the bridge between elite quantitative trading strategies and accessible onchain finance. Responsibilities Develop marketing strategies that communicate how Theo democratizes formerly inaccessible high-frequency trading strategies Drive user acquisition by positioning our infrastructure as the solution to historical barriers in quantitative finance Create engagement campaigns that highlight our permissionless access to powerful market-making strategies Build retention strategies around our fully automated, high-performance systems that adapt to all market conditions Position Theo as the a Full Stack Tokenization Platform that scales with user demand while maintaining institutional-grade performance Qualifications Proven experience in growth marketing, user acquisition, and retention across both traditional and crypto markets Deep understanding of tokenization, RWAs, and institutional finance requirements Ability to translate complex tokenization concepts into compelling marketing narratives for diverse audiences Experience marketing to both retail crypto users and institutional investors Strong analytical skills to measure and optimize marketing performance across multiple channels Understanding of regulatory compliance and institutional-grade infrastructure requirements Bonus: Background in fintech or traditional finance marketing, experience with B2B2C go-to-market strategies, familiarity with institutional sales processes Our Values Flat Organization: Work directly with leadership and across all teams Async Coordination: Manage projects across different timezones and stakeholders Stay Nimble: Quickly adapt content based on market needs and feedback Ownership: Drive creative vision and take responsibility for content strategy What You'll Get at Theo Be the creative voice for a company reimagining global finance Create content that explains cutting-edge financial technology to elite institutions Competitive compensation with equity upside Own the entire creative strategy from concept to execution Work with a small, elite team where your work has immediate impact Build your portfolio with sophisticated financial and technical content Location & Team Preference for NYC, remote acceptable (EST timezone Mandatory) Report directly to Head of GTM Work closely with Design Lead, but collaborate across all of GTM #J-18808-Ljbffr