CMI/Compas is hiring: Senior Analyst, Video Investment in Chicago

Overview The Senior Analyst in Video Investment plays a pivotal role as a marketing partner within CMI Media Group. Theyu2019re a valued team member, driving CMI Media Groupu2019s products and providing thought leadership in the video space. Their expertise spans various media platforms, including linear, broadcast, streaming, and digital media. The Senior Analyst is well-versed in media research and systems, adept at multitasking, and skilled in negotiating media partnerships. They leverage strong analytical and technical knowledge to identify growth opportunities for clients. Additionally, they contribute to strategic video planning and execution, covering Advanced TV, OTT/CTV, OLV/Digital Video. Familiarity with digital partners such as Disney, Hulu, Amazon, Roku and TV OEMs are essential. The Sr. Analyst should also have familiarity with programmatic offerings and dashboard experience. This role thrives in a fast-paced, ever-evolving ecosystem and has a keen interest in the Pharma and Health Sciences landscape and marketplace. Primary Responsibilities Help support the development of holistic Video media strategies and analysis (e.g., audience and media partner selection, custom data, DSP (Demand Side Platform) and PMP (Private Market Place) recommendations, timing/scheduling strategy, creative recommendations, etc.) across all Video media including OTT/CTV, OLV/Digital Video, Advanced TV, Programmatic, Linear TV and more Collaborate and coordinate with Video Leads to build and develop comprehensive recommendations designed to deliver on client KPIs and drive performance, leveraging a sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency Work closely with Media planning, Analytics and other internal teams in analyzing and overseeing Programmatic Video campaigns Implement and execute media plans across various digital video channels, ensuring accurate targeting, budget allocation, and timely delivery of campaigns Build expertise in leading Programmatic ad platforms such as The Trade Desk and Pulsepoint, and share that knowledge with internal teams and customers Ensure all Video campaigns are meeting or exceeding campaign delivery, reach, and performance goals by ongoing campaign stewardship and optimization across multiple accounts and brandsu00A0 In partnership with team lead, monitor campaign performance, and own client reporting for assigned tactics in coordination with the analytics team Tackle problems by using a logical, systematic, sequential approach. Makes difficult decisions in a timely manner. Capable of identifying common problems or hurdles within the Video environment and delivering thoughtful, creative resolutions backed by analytics.u00A0 Keep up to date with industry trends, emerging technologies, and best practices in digital video, and proactively share insights and recommendations with the teams to enhance campaign effectiveness and innovationu00A0 Accountable for video plan output timeliness, accuracy, and executional excellence u00A0 Implement successful Programmatic Video plans using DSPs such as Trade Desk, PulsePoint, AdMission, and othersu00A0 Stay abreast of new tools, ad formats, trends and best practices in Video and Programmatic through research and/or industry events and conferencesu00A0 Support aggregate negotiations across appropriate channelsu00A0 Assist Thought Leadership efforts by authoring and reviewing Video related POVs, Case Studies, and insights based on industry updates, trends, and finding Requirements 3+ years relevant experience including 2+ years Digital media requiredu00A0 Expertise in the Video publisher, platform, and audience supplier ecosystem Advanced TV, Digital Video, and Connected TV media buying experience required with proven solid technical and negotiating skills Solid knowledge of National Linear broadcast media experience and Programmatic buying platforms such as the Trade Desk, Google DV360, or others Trade Desk, DV360, or other DSP certification a plus Strong digital acumen and project management skillsu00A0 Familiarity with programmatic offerings and dashboard experienceu00A0 Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competitionu00A0 Healthcare/Pharmaceutical background a plusu00A0 Bacheloru2019s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fieldsu00A0is a plus The base salary for this position at the time of this posting may range from $50k to $90k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details. #J-18808-Ljbffr In Summary: The Senior Analyst in Video Investment plays a pivotal role as a marketing partner within CMI Media Group . Their expertise spans various media platforms, including linear, broadcast, streaming, and digital media . The Sr. Analyst is well-versed in media research and systems, adept at multitasking, and skilled in negotiating media partnerships . En Español: El Analista Senior en Inversión de Video desempeña un papel fundamental como socio de marketing dentro del Grupo CMI Media. Theyu2019 es un miembro valioso del equipo, que impulsa los productos de CMI media Groupu2019 y proporciona liderazgo mental en el espacio video. Su experiencia abarca varias plataformas de medios, incluidas las medias lineales, radiodifusión, transmisión y digitales. El Analista Senior está bien versado en la investigación y sistemas multimedia, experto en multitareaje y hábil en negociar asociaciones con los medios de comunicación. Aprovechan conocimientos técnicos y analíticos sólidos para identificar oportunidades de crecimiento para los clientes. Además, contribuyen a la planificación estratégica y ejecución de videos, abarcando Advanced TV, OTT/CTV, OLV/Video Digital. Responsabilidades primarias Ayudar a apoyar el desarrollo de estrategias y análisis holísticos para los medios de vídeo (por ejemplo, selección de audiencias y socios multimedia, datos personalizados, recomendaciones DSP (Plataforma lateral de la demanda) y PMP (Place privado del mercado), estrategia de programación/horalización, recomendación creativa, etc.) en todos los medios video incluidos OTT / CTV, OLV / Video digital, TV avanzada, programática, televisión lineal y más Colaborar y coordinar con Video Leads para construir y desarrollar recomendaciones integrales diseñadas para entregar al cliente KPIs e impulsar el rendimiento, aprovechando un uso sofisticado de datos y analíticas, mediante asociaciones estratégicas multifacéticas transcanales, mientras se proporciona el máximo valor estratégico y eficiencia estrechamente con Media Planificación, Analytics y otros equipos internos que supervisan y supervienen las campañas expertos y ejecuten programas de trabajo. Toma decisiones difíciles a tiempo. Capacidad para identificar problemas o obstáculos comunes dentro del entorno de vídeo y ofrecer soluciones creativas e reflexivas respaldadas por analítica.u00A0 Mantenerse al día con las tendencias de la industria, tecnologías emergentes y mejores prácticas en el video digital, y compartir proactivamente conocimientos y recomendaciones con los equipos para mejorar la eficacia de la campaña y la innovaciónu00 A0 Responsable por la puntualidad, precisión y excelencia ejecutiva de la salida de un plan de vídeo u00A1 Implementar planes programáticos de vídeo exitosos utilizando DSPs como Trade Desk, PulsePoint, AdMission, etc. La compensación individual varía en función de los factores relacionados con el trabajo, incluidas las necesidades empresariales, la experiencia, el nivel de responsabilidad y las calificaciones. Ofrecemos un paquete de beneficios competitivos, por favor visite https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us para obtener más detalles. #J-18808-Ljbffr