Media Buyer, Google Job at Launch Potato in Fort Lauderdale

Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Base salary: $75,000 to $90,000 per year.

Responsibilities

• Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. Manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.
• Own campaign performance end-to-end: pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
• Source and manage creative like a performance marketer: write ad copy, partner on creative development, and maintain an organized asset library to fuel rapid testing and iteration.
• Plan, launch, and optimize with precision: design campaigns with measurable objectives, owning targeting, bidding, and creative experimentation to push growth.
• Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS; ensure every optimization is tracked against business outcomes.
• Document tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for the Paid Media team and stakeholders.
• Collaborate with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide performance updates, and align on priorities.
• Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and expand into new growth areas.
• Serve as an internal subject-matter authority on Google Ads strategy, owning the full campaign lifecycle while scaling spend efficiently and protecting margins.

Qualifications

• Must have: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills with a track record of influencing cross-functional partners to drive results.

• Experience: Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large-scale budgets ($20M+/year).

Compensation & Benefits

Total compensation: Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your package includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance.

Equal Opportunity

Launch Potato is an equal employment opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, or other legally protected characteristics.

Want to accelerate your career? Apply now!

Note: Seniority level: Mid-Senior level. Employment type: Full-time. Job function: Marketing and Sales. Industries: Advertising Services.