Media Buyer, Google Job at Launch Potato in Baltimore

Overview

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY: $75,000 to $90,000 per year.

Responsibilities

YOUR ROLE Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You’ll manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

• Own campaign performance end-to-end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
• Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
• Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
• Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes.
• Document tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for the Paid Media team and stakeholders.
• Collaborate with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide performance updates, and drive alignment on priorities.
• Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead growth initiatives.
• Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle and scaling spend efficiently while protecting margins.

Qualifications

EXPERIENCE: Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large-scale budgets ($20M+/year). Ability to independently analyze campaign data, generate insights, and drive ROAS and revenue growth.

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills with a track record of influencing cross-functional partners.

Total Compensation

Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance.

EEO and Diversity

Equal Employment Opportunity: We are committed to diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, disability status, or other protected characteristics.