Media Buyer, Google Job at Launch Potato in Columbus

Overview

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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY: $75,000 to $90,000 per year.

Responsibilities

• Drive the growth and profitability of the paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns (across Search, Display, Demand Gen, Performance Max, YouTube).
• Manage a large-scale budget ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Write compelling ad copy and collaborate on creative asset development; maintain an organized asset library for rapid testing.
• Own campaign performance end-to-end: pacing, reporting, results across all assigned campaigns; optimize targeting, bidding, and creative experimentation.
• Document tests and campaign changes; share learnings to raise the performance bar for the Paid Media team and stakeholders.
• Collaborate with business leads, account managers, and yield partners to surface headwinds/tailwinds and align on priorities.
• Leverage competitive research and tools to map the vertical landscape and identify growth opportunities; act as the internal subject matter expert on Google Ads strategy.

Qualifications

• MUST HAVE: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate on creative asset development.
• Exceptional collaboration and communication skills with a track record of influencing cross-functional partners.

• EXPERIENCE: Minimum of 4 years managing Google Ads campaigns across multiple formats with proven success optimizing large-scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth.

Competencies

• Technical Mastery: Deep knowledge of the Google Ads ecosystem; independently optimizes complex campaign structures and owns outcomes.
• Analytical Problem-Solving: Data-driven decision making with actionable recommendations.
• Organizational Skills: Manages multiple campaigns and shifting priorities reliably in a fast-paced environment.
• Collaboration & Influence: Partners effectively with yield, business leads, and creative teams.
• Growth Mindset: Seeks performance improvements and stays ahead of platform changes.
• Communication: Delivers clear, concise, and impactful updates to peers and leadership.
• Adaptability: Thrives in a dynamic, test-and-learn environment.

Total Compensation

Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance.

Equal Opportunity

Launch Potato is committed to an inclusive, diverse workplace. We are an Equal Employment Opportunity company and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, disability status, or other legally protected characteristics.