Manager, Audience Insights Job at DoorDash in Austin

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About The Team & The Role: DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers). The Audience Insights team is part of Marketing and partners with many functions across the organization. The team brings insights to the forefront to ensure the voice of our audiences (consumers, merchants & dashers) informs decisions through research, data synthesis, and advisory across projects.

As an Audience Insights Manager, you will join our Brand Insights function at a pivotal time. This role focuses on supporting Brand goals and campaign strategies, with opportunities to help overflow insights projects across audiences. You will be part of a collaborative team that seeks to understand people at their core and unlock actionable insights for others.

Responsibilities

• Lead research that informs brand positioning, creative effectiveness, and campaign measurement
• Manage and evolve our creative testing program to optimize work across channels
• Uncover drivers of brand health, and identify opportunities for growth
• Influence Marketing leadership decisions and act as a thought partner cross-functionally

In addition to this focus, this role may involve overflow insights projects across audiences and collaboration with the broader Audience Insights team.

You’ll be Excited About This Opportunity Because You Will…

• Use creativity and technical expertise to execute qualitative and quantitative research
• Synthesize learnings to formulate compelling stories that stimulate decisions
• Build and oversee vendor relationships and run studies from scratch, in-house
• Improve project management efficiency by managing timelines and ensuring vendors meet business needs
• Establish tools and processes that centralize information for strategic partners
• Contribute to a team culture that identifies and acts on insights
• Enable the business to meet the needs of all audiences: consumers, merchants & dashers

We Are Excited About You Because You…

• Are innately curious about people and what makes them tick
• Thrive in fast-paced environments with multiple priorities
• Have effective communication skills that establish trust while defending the needs of the audience
• Have excellent presentation skills to engage business partners
• Have exceptional organizational skills with the ability to establish necessary paths to get work done
• Are strategic and business-minded, pushing for the “so-what” in data trends
• Own your projects and work independently and collaboratively to hit goals
• Can thrive in a flexible or ambiguous working environment

… And Have The Following Experiences

• 5+ years of experience in Marketing Research or Insights
• Understanding of concept development, script testing, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques
• Comfort with self-moderating 1-on-1 interviews
• Creative and collaborative — you enjoy solving challenging problems with a team
• Understanding of Qualtrics or extensive experience with programming surveys
• Expertise with brand tracking research using crosstab tools, stat testing tools, and indexing
• Experience with AI in research and understanding where it can accelerate impact
• Experience writing Insights proposals or learning plans and communicating methodologies to non-research stakeholders

Why You’ll Love Working at DoorDash

• We are leaders: Leadership is embraced by everyone
• We are strategic: Building solutions that shape our company and industry
• We are learning: Ongoing learning on the job for all
• We are customer obsessed: Committed to delivering value for our clients
• We are all DoorDash: Our people make goals attainable
• Competitive compensation packages and comprehensive health benefits
• Pride in the work that brings joy to our clients daily

We expect this position to be filled by 11/30/25.

Compensation & Benefits

Compensation: The starting pay will fall within the range below and is determined by factors including skills, experience, location, and market conditions. Base salary is localized. This role includes opportunities for equity grants. For more information, talk to your recruiter.

DoorDash offers a comprehensive benefits package for regular employees, including health benefits, 401(k) with employer matching, parental leave, wellness benefits, commuter benefits match, PTO and paid sick leave where applicable, disability and life insurance, and additional programs. See our careers page for details.

Paid Time Off Details

• For salaried roles: flexible PTO plus 80 hours of paid sick time per year
• For hourly roles: vacation accrual and paid sick time accrual as described in policy

National base pay range for this position in the United States: $129,200—$190,000 USD

About DoorDash: DoorDash’s mission is to empower local economies through technology and logistics, delivering for all users from Dashers to merchants to consumers. We are committed to diversity and inclusion and provide accommodations as needed in the recruitment process. See the diversity and inclusion statements below for details.

Our Commitment to Diversity and Inclusion: We hire diverse teams and believe true innovation happens when everyone has opportunity to excel. Statement of Non-Discrimination and related notices apply where legally required. If you need accommodations, inform your recruiting contact.

Seniorities, Employment Type, Job Functions, Industries

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Research, Analyst, and Information Technology
• Industries: Software Development

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