Manager, Audience Insights Job at DoorDash in Los Angeles

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DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers).

The Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions.

As an Audience Insights Manager, you will be joining our Brand Insights function at a unique, exciting, and pivotal time. This role will be focused on supporting our Brand goals and objectives on a variety of projects that will inform our strategies and campaigns.

• Lead research that informs brand positioning, creative effectiveness, and campaign measurement
• Manage and evolve our creative testing program to optimize work across channels
• Uncover drivers of brand health, and identify opportunities for growth
• Influence Marketing leadership decisions and act as a thought partner cross-functionally

You're excited about this opportunity because you will...

• Use creativity and technical expertise to execute the process needed for qualitative and quantitative research
• Synthesize learnings to formulate compelling stories that stimulate decisions
• Build and oversee vendor relationships and run studies completely from scratch, in house
• Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs
• Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most
• Contribute to the team’s cultivation of a company culture that can identify and action against insights
• Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.

We are excited about you because you...

• Are innately curious about people and want to understand what makes them tick
• Thrive in fast-paced atmospheres with multiple priorities to tackle
• Have effective communication skills that establish trust while defending the needs of the audience
• Have excellent presentation skills that can engage business partners
• Have exceptional organizational skills with the ability to establish necessary paths to get work completed
• Are strategic and business-minded, continuously pushing for the “so-what” in data trends
• Have an ownership mentality over your projects and enjoy working both independently and collaboratively to hit goals
• Can thrive working in a flexible, sometimes ambiguous or unpredictable working environment.

And have the following experiences...

• 5+ years of experience in Marketing Research or Insights
• An understanding of different types of research such as concept development, script testing, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques
• Comfort with self-moderating 1-on-1 interviews
• Creative and collaborative - you love working with a team and solving challenging problems
• Understanding of Qualtrics -or- extensive experience with programming surveys
• Expertise with brand tracking research - leveraging crosstab tools, stat testing tools, and indexing
• Experience with AI in research with clear understanding of where it can accelerate
• Experience writing Insights proposals or learning plans, suggesting the best research methodologies to meet project objectives and explaining them to non-researcher stakeholders

Why you’ll love working at DoorDash...

• We are leaders: Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are strategic: We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
• We are learning: We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer obsessed: We are committed to our clients and connected through our vision of “Delivering Good”
• We are all DoorDash: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
• We offer great compensation packages and comprehensive health benefits
• You will be proud to say that you work for DoorDash and will know that the work you do brings joy to our clients every day

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers.

Our Commitment to Diversity and Inclusion... We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.