Manager, Audience Insights Job at DoorDash in Chicago

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About The Team & The Role

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers).

Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.

As an Audience Insights Manager, you will be joining our Brand Insights function at a unique, exciting, and pivotal time. This role will be focused on supporting our Brand goals and objectives on a variety of projects that will inform our strategies and campaigns. In addition to this focus, this team member will also have the opportunity to help with overflow insights projects across audiences. This role will be part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others. You will guide brand strategy and campaign development to ensure our marketing resonates with audiences and strengthens long-term brand equity.

Responsibilities

• Lead research that informs brand positioning, creative effectiveness, and campaign measurement
• Manage and evolve our creative testing program to optimize work across channels
• Uncover drivers of brand health, and identify opportunities for growth
• Influence Marketing leadership decisions and act as a thought partner cross-functionally

Additionally, you will have the opportunity to support overflow insights projects across audiences and contribute to the team’s culture and practices around delivering actionable insights.

Qualifications

• 5+ years of experience in Marketing Research or Insights
• Understanding of research types such as concept development, script testing, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques
• Comfort with self-moderating 1-on-1 interviews
• Creative and collaborative — you enjoy solving challenging problems and working with a team
• Understanding of Qualtrics or extensive experience programming surveys
• Experience with brand tracking research using cross-tabulation tools, statistical testing, and indexing
• Experience with AI in research with a clear understanding of how it can accelerate work
• Experience writing insights proposals or learning plans and explaining methodologies to non-research stakeholders

Why You’ll Love Working at DoorDash

• We are leaders — leadership is embraced by everyone
• We are strategic — building solutions that shape our future
• We are learning — continuous on-the-job growth
• We are customer obsessed — focused on delivering value to clients
• We are all DoorDash — our people make our goals attainable
• Comprehensive compensation and benefits package

Compensation & Benefits

The national base pay range for this position within the United States is $129,200—$190,000 USD, with eligibility for equity grants. Base salary is localized by work location. DoorDash offers comprehensive benefits including health, 401(k) with employer matching, parental leave, wellness and commuter benefits, paid time off, paid sick leave, and more. To learn more about benefits, visit our careers page.

About DoorDash

DoorDash is a technology and logistics company that aims to empower local economies by connecting consumers with the local businesses they care about. We value diverse teams and inclusive culture, and we’re committed to supporting employees’ happiness, health, and well-being.

Equality & Inclusion

Statement of Non-Discrimination: We do not discriminate or harass based on race, color, ancestry, national origin, religion, age, gender, marital status, sexual orientation, gender identity, disability, veteran status, or other protected categories. We encourage applicants from all backgrounds to apply. If you need accommodations, please inform your recruiting contact.