Weill Cornell Medicine is hiring: Social Media Associate in New York

Overview Social Media Associate – Location: Midtown – Organization Unit: Social Media – Work Days: Monday-Friday – Weekly Hours: 35.00 – Exemption Status: Exempt – Salary Range: $72,800.00 - $82,500.00 *As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices Position Summary As part of the social media team in the Office of External Affairs, manages the day-to-day activity of the institutional social media accounts by sourcing or creating content for various platforms. Responsibilities Composes social media entries on institutional accounts to ensure postings align with industry standards; works with various teams to identify content/topics. Researches, conceptualizes, pitches and creates content and layout; edits vertical stories. Attends various WCM events (e.g., seminars, symposiums) to capture real-time photos/visuals for social media content, supporting activities by departments, centers and institutes that demonstrate key strategic priorities. Ideates and executes ideas that will increase social media views, watch-time and engagement; collaborates across Communications & Marketing division to identify story content; oversees freelancers to produce complementary graphics and animations. Manages queries from departments, centers and faculty to promote initiatives; works with colleagues and/or freelancers to enhance content submissions such as modifying photos, videos and animations to be customized for institutional social platforms. Participates in social media campaign planning for awareness days, including brainstorming faculty, clinician or student interviews, tactics and content for infographics or animations; interviews faculty or patients; drafts content for review and approval. Collaborates with faculty, administrators and staff across WCM to understand and help advance their communications needs via social media. Encourages adoption of social media institutional policies and best practices. Monitors social media activity via databases and native platforms for engagement with institutional accounts; serves as social media first responder to engage or amplify content posted by WCM community based on community management guidelines. Monitors accounts for issue management; flags/offers recommendations to address negative feedback; navigates patient complaints to appropriate department/issues management agency. Serves as primary monitor to identify brand conflicts or other violations. Conducts reporting/metrics on social media activity. Assists with creating/setting benchmarks for measuring impact of social media/digital content; compiles data and drafts presentations/reports for campaigns and institutional announcements/initiatives. Organizes and tracks social media oversight queries; responds to social media account registration submissions and implements oversight project management. Coordinates biannual risk assessment meetings. Education Associate's Degree Experience Associate's Degree in media, communications, marketing or related degree. Bachelor's Degree preferred. At least 2 years of media, design, communications or public relations experience. Experience with taking photos and video is a major plus. Experience working with Adobe Creative Cloud is a major plus. Knowledge, Skills and Abilities Demonstrated ability to multi-task and prioritize in a fast-paced environment. Excellent high degree of attention to detail, superior organizational skills, and strong interpersonal skills. Demonstrated knowledge of major social media platforms. Demonstrated proficiency with MS Office Suite and database applications. Excellent communication skills (both verbal and written). Ability to meet tight deadlines. Demonstrated creative thinking skills and understanding of trends in social media. Ability to work collaboratively in a large organization with a diverse group of stakeholders. Self-starter with high degree of initiative and the ability to think critically. Demonstrated ability to interact with multiple constituencies and exercise diplomacy. Licenses and Certifications Working Conditions/Physical Demands Some evenings and weekend work. Some travel within NYC. To apply, visit the following URL: https://jobs.weill.cornell.edu/NY/job/New-York-Social-Media-Associate-NY-10022/1333402500/ This description reflects the job as of the date of posting and is not intended to be all-inclusive. Cornell University embraces diversity in its workforce and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. #J-18808-Ljbffr In Summary: Cornell University's social media team manages the day-to-day activity of the institutional social media accounts by sourcing or creating content for various platforms . Responsibilities Composes social media entries on institutional accounts to ensure postings align with industry standards . Researches, conceptualizes, pitches and creates content and layout; edits vertical stories . Attends various WCM events to capture real-time photos/visuals for social media content . En Español: Descripción general Asociado a las redes sociales Ubicación: Midtown Unidad de organización: Social Media Días laborales: Lunes-Viernes Horas semanales: 35.00 Estatus exento Rango salarial: $72,800.00 - $82,500.00 *Como se requiere en la Ley de Derechos Humanos Int 1208-2018 de Nueva York - Rango de salario para este papel al contratarse para oficinas de New York Resumen del puesto Como parte del equipo de medios sociales en la Oficina de Asuntos Exteriores, gestiona la actividad diaria de las cuentas de redes sociales institucionales mediante el abastecimiento o creación de contenido para varias plataformas. Responsia compone entradas de los medios sociales sobre cuentas institucionales para garantizar que las publicaciones cumplan con los estándares de la industria; trabaja con varios equipos para identificar contenidos/temas estratégicas. Gestiona consultas de departamentos, centros y profesores para promover iniciativas; trabaja con colegas y/o trabajadores independientes del WCM para mejorar las presentaciones de contenido como modificar fotos, vídeos y animaciones que se personalizen para plataformas sociales institucionales. Participa en la planificación de campañas de redes sociales para días de concientización, incluyendo el brainstorming de facultades, clínicos o entrevistas de estudiantes, tácticas y contenidos para infografías o animaciones; entrevista a profesores o pacientes; redacta archivos de contenido para revisión y aprobación. Colabora con los docentes, administradores y personal del WMC para comprender y ayudar a avanzar sus necesidades de comunicación a través de las redes sociales. Organiza y rastrea consultas de supervisión en redes sociales; responde a las solicitudes de registro de cuentas de medios sociales e implementa la gestión de proyectos. Coordina reuniones de evaluación de riesgos bianual. Grado Associado de Experiencia Asociada en Medios, Comunicaciones, Marketing o grados relacionados. Licenciatura preferida. Al menos 2 años de experiencia en medios de comunicación, diseño, comunicaciones o relaciones públicas. La experiencia con la toma de fotos y videos es una ventaja importante. El trabajo con Adobe Creative Cloud es una gran ventaja. Conocimiento, Habilidades y habilidades Demostra capacidad para realizar múltiples tareas y priorizar en un entorno acelerado. Excelente grado de atención al detalle, habilidades organizativas superiores y fuertes habilidades interpersonales. Para solicitar, visite la siguiente URL: https://jobs.weill.cornell.edu/NY/job/New-York-Social-Media-Associate-NY-10022/1333402500/ Esta descripción refleja el trabajo desde la fecha de publicación y no está destinada a ser todo incluido. Cornell University abraza la diversidad en su fuerza laboral y busca candidatos que contribuyan a un clima que apoye a estudiantes, profesores y personal de todas las identidades y orígenes. #J-18808-Ljbffr