Media Buyer, Google Job at Launch Potato in Seattle

Media Buyer – Google Campaigns

Launch Potato is a profitable digital media company that reaches over 30 M monthly visitors. We are a data‑driven content and technology company that connects consumers with world‑leading brands.

Responsibilities

• Own the strategy, execution and optimization of Google Ads campaigns within financial services verticals, managing a large‑scale budget ($20 M+/year).
• Plan, launch and optimize campaigns with measurable objectives, owning targeting, bidding and creative experimentation.
• Write ad copy and partner on creative development, maintaining a structured asset library.
• Monitor campaign health, aggressively optimize to drive higher CTR, lower CPA and maximize ROAS.
• Document tests and share learnings to raise the bar for the paid media team.
• Collaborate with business leads, account managers and yield partners to surface headwinds and align priorities.
• Leverage competitive research and intelligence tools to map the vertical landscape and push into unexplored growth areas.

Qualifications

• 4+ years of hands‑on experience planning, managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large‑scale budgets ($20 M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills, proficiency in Looker, Tableau or equivalent BI tools, and advanced Excel/Google Sheets.
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners.

Compensation

Base salary $75 k–$90 k per year plus profit‑sharing bonus and competitive benefits. Future increases are based on company and personal performance.

EEO & Diversity

We are an Equal Employment Opportunity company committed to diversity, equity and inclusion.

How to Apply

Apply now to accelerate your career at Launch Potato.